published by Gary in Pay-Per-Click
One of the best ways to drive interested visitors to your site is through pay per click (PPC) advertising. It is common sense that if you provide someone who is looking for a specific product with a link to that product they will buy it instead of just getting more information about it.
Though, when you make a mistake with your PPC campaign it can cost you a great deal. If you are new to the game you may forget to do several important things. For one, you may not remember to place a cap on your daily bids. Even PPC veterans with high traffic campaigns sometimes have lapses in judgment that result in untargeted clicks which do not convert.
Monitoring your click-through-rates (CTR) and conversion data is a necessity once your campaign gets established, after which you can adjust your things accordingly. This is where PPC bid management comes into play.
If you use an automated bid management system which both analyzes your conversion data and CTR you can reduce the amount of time and effort you need to dedicate to your campaigns. This means that you can react much quicker to campaign fluctuations because they are identified sooner. But when looking for a good automated system you need to remember that often times you get what you pay for.
As a pay per click advertiser you need to consider four things when choosing a bid management system:
- The number of keywords you are currently bidding on.
- The size of your budget.
- Is the system going to do a better job managing your budget across all your campaigns?
- The number of campaign that are currently being managed.
If you take all these into consideration you can probably find a very good automated bid manager on the market. One such system is Acquisio Search. Acquisio Search is a custom pay per click software system that is capable of monitoring your keywords, flagging those that need to be paused, and automatically emailing you about keywords that have poor Quality Scores.
If you are still a PPC rookie then you probably have a much smaller number of active campaigns. Shoemoney Tools or BidMax offer more affordable solutions. Both of these tools are well suited for running a smaller campaign and are intuitive in how they function, making them perfect for someone new to PPC.
As much help as a PPC tool is they are still not as useful as regular, hands-on maintenance. Software can only interpret data in certain ways, requiring a human to properly understand the numbers and information. Constant scrutiny is required in order to get the best possible performance from your PPC campaign. Still, as your campaign becomes bigger and the scale or budgets increase, an automated bidding system becomes an invaluable tool for PPC advertisers.
Popularity: 7%
published by Gary in Organic SEO | Rep. Management | SEO | SEO Tips
So how is the social search engine relevant to SEO?
It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online [...]
Popularity: 11%
Continue reading “Social Search and SEO”
published by Gary in Search Engines
Google launched its Google Social Search this week. The new product is still in its experimental phase so you will need to log in to your Google account to sign up for the experiment as well as see the social search results.
So what is Google Social Search exactly and how does it work?
Google Social Search [...]
Popularity: 9%
Continue reading “Google Social Search”
published by Hannah in Google Page Rank | News | On Page SEO | SEO | SEO Tips
Last time I gave some tips on how to rank better in Google News. Today I’ll be giving some more tips that are still straight from Google Developer Programs Tech Lead, Maile Ohye.
According to Ms Ohye some of the best practices you should adopt include:
Keeping the article body intact – Don’t break the article body. [...]
Popularity: 24%
Continue reading “Google News Rank Boosters”
published by Hannah in Google Page Rank | News | SEO | SEO Tips | Search Engines
If you are aiming to rank in Google News but doing exactly the same thing you do in your ordinary websites then you are likely wasting your effort in link building. The reason for this is that for Google News there’s a different emphasis on the importance of factors.
One of the most significant difference in [...]
Popularity: 26%
Continue reading “Ranking in Google News”
published by Hannah in SEO | Search Engines
Last month Google unveiled their secret project: Google Caffeine. According to Google, Caffeine is “the next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
This new development has created quite a stir in the SEO world [...]
Popularity: 24%
Continue reading “Observations on Google Caffeine”
published by Hannah in SEO
Bing has been having problems with its indexing. Just recently Brett Yount, Program Manager of Bing Webmaster Center has responded to some complaints of incidences where MSNbot disregarded specific instructions not to index certain pages.
According to mckenzie MSNbot did not follow the Disallow instruction in his robots.txt file. Another user, jiosis, complained that MSNBot ignored [...]
Popularity: 29%
Continue reading “Bing Ignoring Instructions Not to Index Pages”
published by Gary in SEO
Earlier this year there was a lot of talk about a possible Microsoft acquisition of Yahoo. As we very well know the deal did not push through. This time we can be sure that Microsoft is a lot happier having finally inked an important deal with Yahoo.
Microsoft and Yahoo have signed a 10-year agreement stating [...]
Popularity: 31%
Continue reading “Microsoft-Yahoo Tie Search Tie Up”
published by Hannah in SEO
Early this month I promised a post detailing the uses of the # in SEO. Here it is.
As I have mentioned before the hash is often overlooked, if at all used, by SEOs. A very unfortunate thing because it can not only help solve duplicate content issues but help you consolidate the link juice from [...]
Popularity: 36%
Continue reading “The Power of the Hash # in SEO”
published by Hannah in SEO
Gmail, Google Calendar, and Google Docs all went out of beta last week. The funny thing is that I didn’t notice it till my husband pointed it out to me this weekend, which is more proof that Alex Chitu was right when he said, “If you think there’s something missing from Gmail’s logo, enable the [...]
Popularity: 33%
Continue reading “Google Apps Out of Beta to Pave the Way for Wave?”
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