published by Gary in SEO
SEO (search engine optimisation) is not a function. SEO is a process. This SEO process takes shape over a long period of time. It takes its due time to evolve and start showing some results. For genuine, long-term SEO benefits, there are no short cuts. And there is a reason behind it.
The search engines appreciate the effort you put into building your content. They not only want to present the latest (and relevant, of course) content to their users, they also want to present content that is constantly updated/upgraded. If you were a searcher looking for information on say, Google, would you prefer a page that was created 6 months ago or a page that was created last week?
The following steps, in big or small ways, affect your SEO campaign:
- Highly relevant content, strategically written
- Lots of highly relevant content
- Quality inbound links
- One-to-one networking
- Fully optimised source code
- Intuitive, obstruction-less interlinking
- Constant analysis of your search engine positioning
Among these, creating a website with efficient coding practices might not take too much time. But creating content, creating enough buzz to get inbound links and networking takes up lots of time. The website may take over 5-6 weeks to just start appearing at some 200th odd place. It depends on how well you’ve optimised and what’s the degree of competition you face for the selected keywords.
Another factor that takes up lots of time is the chance that you may update intermittently. Such changes are bound to take place as you constantly improve your web pages and your content. Once you make changes, they take a long time to get reflected on the search engine results pages.
SEO may seem like a tedious process in the beginning, but once you cross the threshold and see the result for yourself, the experience is a very rewarding.
Today is May 15, 2008
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published by Gary in On Page SEO | SEO
There is no sure-shot, short-cutway of getting into the top 10 results of the major search engines if you ask me frankly. What you can do is, increase the chances, and keep on increasing the chances until you really begin to appear among the top 10 ranking results. If you try hard, and if you […]
Continue reading “SEO: Getting Top 10 Rankings on Search Engines”
published by Gary in Keyword Research | Link Strategies | On Page SEO | SEO
Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:
Continue reading “Top 10 SEO Mistakes”
published by Gary in Link Strategies
Wendy Piersall from eMoms at Home has written an excellent article listing some of the best posts ever written that are all dedicated to the fine art of Link Love.
I have placed a link to it here in the SEO Linking Strategies category so that I and others can easily refer to it in the […]
Continue reading “SEO: Link Love”
published by Gary in SEO Tools
Different Search Engine Optimisation tools hold different meanings for different web masters and bloggers, and it is really difficult to compile a list of “the best SEO tools”. Still, most of the SEO requirements are generic in nature, for instance, your typical Search Engine Optimisation campaign entails:
Optimised source code
Keyword analysis
SEO-optimised content
Meta tags analysis
Search engine submissions […]
Continue reading “SEO Tools – The best of the bunch”
published by Gary in Back Links
Two extremely popular and important Internet directories are DMOZ and Yahoo! Unlike Google, that is a search engine, directories organise links under various categories and sub-categories. Due to all the hype that search engines get most web masters fail to recognise the significance of submitting their links to Internet directories. Although very few people these […]
Continue reading “SEO: The Benefits of Directory Submissions”
published by Gary in News | Viral Marketing
Surely another perfect piece of linkbait or a viral marketing effort / Aprils fools joke.
Ask.com Acquires Kevin Federline’s Search With Kevin
Has anyone seen or heard of a better one this April?
Continue reading “Ask Kevin: Ask.com Acquires Kevin Federline’s ‘Search With Kevin’”
published by Gary in News | Wordpress
Maybe it is me, but site hacking seems to be coming to the fore in the news this week. My last post detailed hackers targeting TK Maxx customers. Today search engine land released news that Matt Cutts wordpress blog has been hacked.
This could be Matt enjoying an April fools joke with his readership. But it […]
Continue reading “Matt Cutts Blog Hacked or April Fools Joke?”
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