2007 » May » SEO Blog

Search Engine Reputation Management (SERM)

May 302007

published by Gary in Rep. Management with 2 comments

Joost de Valk has written an excellent post on Search Engine Reputation Management (SERM).

Although not directly related to Search Engine Reputation Management, for some of the less competitive keywords that I target, my sites often take 8 slots of the 1st page of Google. Joost suggests that this is not necessarily a good idea, and I tend to agree with him, or at least my current technique could be improved upon.

Take the time to read his article, and like me, you may re-think your Search Engine Reputation Management strategy.

Thanks Joost!!

Popularity: 46%

6 Steps To Creating A Perfect Landing Page

May 302007

published by Gary in Online Marketing with 5 comments

Your landing page is the first-most glimpse your visitor gets of your website. In most of the cases, your home page, or your index page is your landing page, but if you are running an online advertising campaign such as AdWords, it is crucial that you have specially dedicated landing pages for your advertising campaigns [...]

What is social bookmarking and how can it be used for SEO?

May 282007

published by Gary in Social Media with No comments

Social bookmarking websites allow you to save your favorite links and if you want to, share those links with the other users of the social bookmarking websites. Users can organise hundreds of links under various tags: you can assign tags (broadly, you can call them categories) to these links and when people search for terms [...]

The growing importance of accessible websites

May 232007

published by Gary in Accessibility with 4 comments

Do you think you don’t need to create accessible websites simply because you don’t cater to “that” kind of audience? Well, you definitely need a reality check. I’m not going to present statistics on how many physically challenged people access the Internet because again, some among you would say, “We don’t target ‘that’ kind of [...]

What’s Better — Organic SEO or Pay-per-click?

May 212007

published by Gary in Online Marketing | Organic SEO | Pay-Per-Click with 1 comment

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance: it depends on how much time and budget you have at your disposal and what are your immediate and long-term priorities. Let’s first quickly see what organic seo and pay-per-click mean.
Organic SEO
Organic SEO, or natural SEO fetches you higher search [...]

How You Can Get More Traffic To Your Website

May 172007

published by Gary in Online Marketing with 1 comment

It’s all about traffic at the end of the day. And not just any traffic. If you want to run a successful online business you need highly targeted traffic. Targeted traffic helps you achieve your goal and that goal could be anything: selling a product or a service, generating ad revenue or encouraging people to [...]

Bridge Theme

May 162007

published by Gary in WP Themes with No comments

Popularity: 36%

Continue reading “Bridge Theme”

Getting Started in SEO

May 142007

published by Gary in SEO Basics with 4 comments

Since there is no thing as a certified SEO course as yet, most of the SEO experts have learned their SEO tricks by pouring over tons of SEO literature available on the Internet and by their own trial and error methods. And these people DO get results for themselves and their clients.
In order to optimise [...]

Social Media Optimisation

May 92007

published by Gary in Social Media with 2 comments

Kevin over at seoptimise.com has written an Ultimate Social Media Optimisation (SMO) List that is a great resource for anyone that is keen to improve their understanding of SMO.
Thanks Kevin.
Popularity: 43%

SEO: Content comes first

May 82007

published by Gary in SEO with 3 comments

In terms of your online presence, everything begins and ends with your content. Everybody comes to your website to consume your content, in whatever form it exists. Search engines too prefer that you have lots of content, and you keep adding new content to your website. Even people who link to you (inbound links) link [...]