published by Gary in Link Strategies
Many webmasters dispute the importance of link exchange programs in terms of search engine optimisation. Logically too, two websites exchanging links doesn’t tell Google or any other search engine how relevant these websites are. Still, there are some benefits of exchanging links that cannot be negated. Some of the benefits of the link exchange exercise are:
- Link exchange actually improves your rankings if the websites compliment each other and both the websites are relevant in their respective niches.
- Link exchange gets you direct, highly targeted traffic. Since people on the website linking to you are already interested in the related service, if they click on your link from, there, there is greater possibility of such leads turning into business.
- Link exchange gets your pages indexed fast. Since your links exist on many websites, there are many ways the search engine spiders can reach your web pages and then index them.
So how should you initiate and manage your link exchange program?
Requesting a webmaster for a link exchange can be a sensitive issue because many webmasters don’t like the idea of people approaching them for exchanging links just like that. If you come across a website that seems like a good link exchange partner look if they have a page mentioning their link exchange policies and preferences. In case you cannot locate the page (a good indication they don’t take link exchange seriously) look for the sitemap and this page should have some page on link exchanging.
After you have decided that you are going to approach a particular webmaster for a link exchange request, make sure you have already put his or her link on your website. Show a genuine interest by not only putting the link on your website, but also explaining in the requesting email or contact form submission why you are doing that. Also mention that although you’ll be thrilled if your link is put on their website, if they decide not to do it, their link will remain on your website as long as it adds value to your website.
Keep track of all the link exchange requests you make and try not to approach a webmaster more than once.
So how do you find websites that may be interested in exchanging links with you?
You can use a search engine to find websites that are being linked to and that are linking. For instance, go to Google and search for “link:www.somedomain.com” (no need for quotes). This will show you all the websites linking to your chosen website. Then one by one you can start visiting these websites and send them link exchange requests.
The best links are earned, not exchanged or bought, so the best way to encourage people to link to your website is by providing them great content. Don’t make link exchanging as an important ingredient of your overall search engine optimisation and marketing. Just keep it as a value-addition.
Today is May 15, 2008
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published by Gary in Keyword Research
Scott over at StepForth SEO News Blog has written a good beginners guide to Keyword Research for Organic SEO.
The article guides you through:
Where to start
Creating phrase lists
Keyword tools
Checking search frequency
Checking the competition
Driving qualified traffic
For anyone new to SEO and inparticular keyword research this article will get you off to a great start.
Continue reading “Keyword Research for Organic SEO”
published by Gary in SEO Mistakes
As I must have said in one of my posts (if I haven’t, I’m saying it now): SEO is a double-edged sword — it can do good and it can do bad, depending on what SEO measures you take to improve your search engine rankings. Since SEO is a slow process, if you commit some […]
Continue reading “Avoid Committing The Following Costly SEO Mistakes”
published by Gary in Copywriting
Before blogs barged into the picture, submitting articles to various article directories and content-friendly websites used to be the best source of quality inbound links. It works like this: select a topic heavily sought by people, write an interesting, useful article on the topic, and then mass-submit it using email lists or online submission forms. […]
Continue reading “How to distribute articles for SEO purposes”
published by Gary in Copywriting
The third in the “most likely questions”series.
This was the 1st: The SEO Consultant: The 5 most likely questions to be asked this week.
This was the 2nd: The SEO Content Writer: The 5 most likely questions to be asked this week.
The SEO content writer is far more important for your website or blog than the normal […]
Continue reading “The SEO Content Writer: The 5 most likely questions to be asked this week”
published by Gary in Website Design
The second in the “most likely questions”series.
This was the 1st: The SEO Consultant: The 5 most likely questions to be asked this week.
The Web Designer : The 5 most likely questions to be asked this week
Web designing these days doesn’t just mean building a few pages using some GUI editor and then uploading those pages. […]
Continue reading “The Web Designer: The 5 most likely questions to be asked this week”
published by Gary in SEO
I am going to write a mini-series of three posts.
The SEO Consultant: The 5 most likely questions to be asked this week.
The Web Designer : The 5 most likely questions to be asked this week.
The SEO Content Writer: The 5 most likely questions to be asked this week.
Here is the first: […]
Continue reading “The SEO Consultant: The 5 most likely questions to be asked this week”
published by Gary in SEO Tips
Search engine optimisation (SEO) is an activity you can definitely not put in the back burners. The moment you have your website up and running you should start focusing on your SEO efforts and in fact, on-page SEO should always dominate your thinking even when you are designing and developing your website. Here are a […]
Continue reading “Quick Tips To Boost Your SEO”
published by Gary in SEO
Google’s Universal Search is a new search feature at Google.com that not just shows the web pages when you search for an expression but also shows related information in the form of blogs, images and videos. These features have existed on the Google home pages for a long time but they have been there as […]
Continue reading “Universal Search And How It Is Going To Impact Your SEO”
published by Gary in Blogging
Joost de Valk noticed, and kindly let me know, that another blog site (colesearchreports.com) is scraping all of Phoenixrealms content.
Example: colesearchreports.com/?p=18267
From the 10’s of thousands of posts they have accumulated in just 3 months, no doubt they are scraping a lot of other sites too.
I have never experienced/suffered from scraping before. If anyone has […]
Continue reading “Scraping - How can I stop scrapers?”
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