Archive for August, 2007
published by Gary in SEO
Ideally, none, but sometimes you have to separate words for greater clarity. Since you cannot have spaces, it’s better to have dashes. There are many content management solutions and online publishing platforms that use underscores to separate words in long URLs but it’s been noticed that the search engines prefer dashes over underscores although according to a recent news Google will treat underscores as word separators, which was not being done previously. When I did some research I found Google still doesn’t like underscores, as Matt Cutts says in a recent post:
If you read Stephan Spencer’s write-up, he says some people thought that underscores are the same as dashes to Google now, and I didn’t quite say that in the talk. I said that we had someone looking at that now. So I wouldn’t consider it a completely done deal at this point. But note that I also said if you’d already made your site with underscores, it probably wasn’t worth trying to migrate all your urls over to dashes. If you’re starting fresh, I’d still pick dashes.
Anyway Yahoo! and Microsoft treat underscores as dashes that are in turn considered word separators.
Google on the other hand thinks (at least as of now) that an underscore is just another character and hence a part of the word. So web_designers for Google is not equal to “web designers” whereas it considers web-designers as “web designers”.
Dashes work well for URLs having many expressions, for instance http://www.yourdomain.com/affordable-web-design-service. This is I would say far better than http://www.yourdomain.com/affordablewebdesignservice as it will be difficult to figure out both for the search engines and your users. Your domain name, on the other hand, should be a matter of convenience (here too, the underscore is ruled out). You can have both dashes and no dashes.
Today is May 15, 2008
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published by Gary in Online Marketing
The Internet today gives you an unprecedented reach. Through your bedroom, sitting in your boxers you can sell all sorts of tangible and intangible goods, and services, to people across the globe.
Unfortunately, the same Internet bestows the same power in the hands of crooks, cheats and insincere people too that not only fleece money out […]
Continue reading “How To Build Your Credibility Through Your Website?”
published by Gary in Local Search
The local search feature of Google uses Google Maps to display the links and other details of local businesses. Previously the feature used to appear as a clickable link but recently Google made it an integral part of search results. The narrower is the search term, the better is the result. For instance, if you […]
Continue reading “Google Local Search”
published by Gary in Firefox
For the 1st time Firefox looks as though it is just about overtake IE as the preferred browser for Phoenix readers.
The useage of FF has doubled in just less than 6 months.
I accept that Phoenix readers are more “web savvy” than some of my other blogs and sites, particularily those in the more corporate arena, […]
Continue reading “Firefox overtaking IE as the preferred browser!!”
published by Gary in Keyword Research
Every SEO campaign begins with well-thought-out keyword research analysis. Focus on wrong keywords and it may take several months to get back on track, leave alone the Herculean task of re-optimising hundreds of wrongly-optimised pages. So how do you zero-in on the right keywords or keyword-combinations?
Although there are lots of free keyword-research tools available on […]
Continue reading “Effective SEO Keyword Research Analysis”
published by Gary in News
A man who was spotted in the street using his laptop to access an unsecured wireless connection has been arrested.
The 39-year-old man was seen sitting on a wall outside a home in Chiswick, west London, by two community support officers.
When questioned he admitted using the owner’s unsecured wireless internet connection without permission and was arrested […]
Continue reading “Man arrested for stealing broadband”
published by Gary in Pay-Per-Click
Managing your Google AdWords campaign well is very critical to your online business success especially if plan to get lots of business from Google users.
Google AdWords Explained
Although it is highly unlikely, in case you don’t know what are Google AdWords, these are those link boxes that appear at the top or on the right hand […]
Continue reading “Managing Your Google AdWords Campaigns On Your Own”
published by Gary in SEO
Seemingly innocuous SEO mistakes can sometimes give rise to disastrous results. Here I’m listing the 5 worst SEO mistakes the webmasters commit.
1] Not having a unique title for every page
This mistake occurs at lots of websites, and even big companies commit this SEO blunder. A web page title is a great way of telling your […]
Continue reading “The 5 worst SEO mistakes”
published by Gary in Wordpress
Getting relevant traffic to your blog is as important as generating great content for it. You can write awesome posts daily, but if very few people come and read them you don’t get the desired effect. Getting tone of traffic is important especially if you want to generate ad revenue from your blog.
Since WordPress is […]
Continue reading “How To SEO Your WordPress Blog”
published by Gary in SEO Meets
DaveN and Peter are arranging an SEO Meet/Chat/Piss up on the 14/15th of September.
I have not been to this type of event before, it sounds relaxed and a bit of a giggle, and I am sure I would learn loads (have to justify the expenses), so why not.
Hotel booked!!
See you there!! (And for those that […]
Continue reading “SEO Meet - Manchester - 14/15th September”
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