October 2007

Why SEO Is Better Than Paid Search Engine Marketing

Although there are thousands of ways you can promote your business online, two well-known methods are search engine optimisation and paid advertising. Paid advertising can be done in the form of PPC (pay-per-click) campaigns like Google Ads or paying other …

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Using Your Blog For SEO

Blogs are a rage these days not just because they help you publish and share your thoughts and then obtain instant reactions from your readers, they are a great SEO tool too.

Blogs are favorite among search engines because one, …

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Does Page Length Matter?

Does it matter how long or short your web pages and blog posts are vis-à-vis your search engine rankings? Sometimes it does and sometimes it doesn’t: it depends on your competition. I have seen blank web pages — with just …

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SEO Seminar

Wearing my Doublespark SEO hat, I recently gave a joint SEO presentation to the Chartered Institute of Marketing, along with partner companies Titman Firth and Peterborough Copyrighting Bureau.

The seminar centered around how small to medium sized businesses …

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