Archive for February, 2008
published by Hannah in Blogging | General | Rep. Management
However much we might emphasise the importance of SEO the truth is that people are right when they say that content is still king. Nowadays, with the advent of blogs, website content has become easier and easier to generate resulting in more and more pages out there about every conceivable topic on earth. It is true that though emphasis is still placed in content this makes it even harder to come up with content that will stand out above (or at list distinctly) from the others. This is a problem because as we all know for a website to be truly successful in its niche it has to have content that will make visitors keep on coming back and even refer the page, whether via links or spoken word, to others. Without great content no amount of SEO will seal you and your website’s reputation.
The funny thing is that right now the general tack people take in order to get their websites to have the content they want is usually by adding a blog to their site. Now there is nothing wrong with blogs. If there were I wouldn’t be writing this blog entry. ^_^ In fact blogs are great especially if you simply want to share your hobby or passion. Blogs are also very good for generating fresh content on a more regular basis. It would be sheer folly to change your homepage’s content daily (unless your website is a news aggregator or is based on some dynamic concept) because it is important for your visitors (especially if you have an online business) to become familiarised with your website in order to help them locate the information they need fast each time they visit the site. Blogs are a good solution for giving your visitors fresher and more updated content. However, you shouldn’t rely on the blog to set your site apart from others in your field. Ok so there are some people out there who are so good that their blogs have become meccas for people in their own field. In search we have Matt Cutts, randfish, William Slawski, etc. But the point is that not everyone churn out as many excellent posts as frequently as they could.
So what’s my point?
My point is simply this if you wish for your website to be known for offering great content do not rely on your blog at once to do that. Instead it is better to consolidate your knowledge into one great resource and then put that up as your main content. It will take a whole lot more effort to come out with such content but in the end if you are able to come out with something that can be considered as one of the classic contents in your field then that will seal the fate of both you and your site. Do continue blogging but take time to publish the really useful resource. In the end your site will rise because of that one single page (or it can be pages if it’s really long…and it will be long if you take on an exhaustive approach to whatever it is you plan to write about) but your blog will not become irrelevant since it will be where people will check for updates. If you lack the time to do this you can just keep on blogging but do not be surprised if even if your blog does well enough, you don’t end up among the ranks of gurus in your field.
Today is May 15, 2008
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published by Hannah in SEO | SEO Tips
Some people make the mistake of equating SEO simply with tweaking a website’s code and contents in order to rank well with search engines. While this is where the bulk of the work goes to a good SEO knows that there are plenty of other factors that affect their work as an SEO. One of […]
Continue reading “Clean Web Hosting Foundation for Sound SEO”
published by Hannah in Link Strategies | SEO | SEO Mistakes | SEO Tips
Link building is not as easy as some SEOs make it sound. The truth is that many SEOs that promise thousands of links in several days get these links by buying links. Buying links will get you a good amount of links way faster than organically building up the number of inbound links to your […]
Continue reading “Why Buying Links is NOT a Good SEO Practice”
published by Hannah in SEO | SEO Tips
Boohoo. It seems that we do not have the sitelinks yet even though David Eaves recently noticed a huge update in Google sitelinks.
For those who do not know what sitelinks are, they are simply the links that appear (for some sites) in Google’s SERPs. Here’s a a list of links to some search results with […]
Continue reading “Hungry for Sitelinks”
published by Hannah in News | SEO
Blog posts about SES London will surely be all over the net before the week ends. Here are the notable first day blog posts:
20 Minutes to Mention Paid Links: SES London Day 1, Part 1 (Ciaran Norris)
Analytics and the Future of Search: SES London Day 1, Part 2 (Ciaran Norris) - If you plan on […]
Continue reading “SES London Day 1 Blog Round Up”
published by Hannah in Link Strategies | SEO | SEO Basics
Why should you ask about the difference between search engine algorithms? As I have mentioned in previous posts, though Google is the big daddy of search, it is important to know the difference between the algorithms used by different search engines. The truth though is that when it comes to Google, Yahoo!, and MSN there […]
Continue reading “Why Ask(.com) the Difference?”
published by Hannah in Accessibility | Website Design
Flash sites can look pretty impressive but anyone who knows about search engines would tell you that a flash site is not a good thing - no matter how good it looks. Most search engine spiders are not able to read flash sites so that in most cases the content of flash sites are not […]
Continue reading “Fixing the Flash Problem”
published by Hannah in News | SEO
Search Engine Strategies (SES) London is exactly five days away! It will be held at the Business Design Centre from Feb 19-22. If you can’t attend for four whole days you can register for an Expo pass only or a one day package (sessions plus expo pass). The first three days are dedicated to conference […]
Continue reading “SES London is Just Around the Corner”
published by Hannah in Back Links | Link Strategies | SEO | SEO Tips
If you are running out of ideas for your link building campaign and have done the usual methods of hunting for links you might be relieved to know that there is another simple method you might have missed - link building using search.
Link building using search is might be a little time consuming, depending on […]
Continue reading “Link Building Using Search”
published by Hannah in News | SEO | SEO Tips | Wordpress
Been doing my usual round of reading and thought that I would share a couple of blog posts that caught my eye.
11 Tips for Appearing at Google Definitions by Esteban Panzera - The post outlines how you can define words in your site and have them appear as a search result in Google definitions. One […]
Continue reading “Short Takes”
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