August 2011

UK Yahoo! Advertisers: No Worries About Recent Search Alliance Transitions

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When Yahoo! and Microsoft announced their Search Alliance last year, it was obvious from the get go that what they really wanted to improve was their advertising revenues, instead of the users’ search experience. Not that they were hiding the …

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Learning More About AdWords via Free Webinars

Google AdWords

Need help with your search marketing efforts? The InsideAdwords team has good news for you.

Instead of making you have to read endless help pages, they have decided to hold free webinars for Adwords advertisers. The webinars will be held …

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Slingshot SEO Gives Us a Look at Google Click-Through Rates

Google CTR Curve

Everyone knows that appearing in SERPs is nothing if no one clicks on your links. Your goal in ranking well in SERPs is, after all, getting users to click on your link and visit your site. With that in mind, …

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Factoring the Negatives in Your SEO Equation

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We all know how important it is to do the right things to help boost your page rank in search engine results pages. However, knowing the factors that can positively affect your page rank is only half the battle. You …

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Staying Ahead of the Game with Google+ Platform Preview

Google Plus

Google has obviously been pushing the use of the +1 button since it can indeed be a very good indicator of the relevance and popularity of a page’s content. Still we have yet to see just how much the +1 …

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