Ask Going on a Different Track

by Gary on March 9, 2008 · 3 comments

in News

Last week saw the search industry lose one of its big (though not that big) players – Ask.com. It has been more than a week since rumours regarding the end of their use of Teoma came out but according to as Teoma was still going to be their core search engine technology. By last week though it was clear that Ask will no longer be the same again. It has given up on its efforts to overcome the almighty Google and instead now plans on focusing on a smaller and more specific market – married women. While there is nothing wrong with focusing on a niche market it is a sad day indeed for Ask enthusiasts and those that saw the great potential of this once innovative search company.

I guess this means one less search engine to worry about.

Related articles from across the web:

What Is Ask.Com’s New Strategy? (Wall Street Journal)
Ask.com search site to cut jobs, realign strategy (Reuters)
Obituary: A West Coast Digerati Deadpools Ask.com (Danny Sullivan in Search Engine Land)

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