Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Before inviting guests, get your Home Page right

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Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

The most important page …

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Links and Search Engine Optimisation

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Search engine optimisation is not simply about choosing the right key words it also includes judicious link building.

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Addressing the Duplicate Content Issue

Time and again Google and the other search engines have explained the fact that they do understand that not all duplicate content is malicious. In fact, Google even expressly gives examples of non-malicious duplicate content (i.e. pages that are stripped-down …

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Canonicalization Using Canonical Tags

In SEO, the term canonicalization refers to the process wherein URLs are standardized. What this simply means is that it is how you establish, or tell search engines, which URL you want them to display in search results as containing …

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Current Canonical Tag Support from Google, Yahoo, and Bing

The use of canonical tags to help solve the issue of web pages with valid duplicate content is now very well known, thanks to the announcement made by Yahoo, Bing, and Google last year that they would all be supporting …

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Introducing Open Site Explorer

I attended SEOmoz’s Open Site Explorer (OSE) webinar last Thursday, January 28, and learned some things on how to make the most of the new link analysis tool.

If you’ve been using Linkscape as one of your search engine optimisation

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