Gary Cottam

Gary Cottam

Author at Phoenixrealm.com

Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Before inviting guests, get your Home Page right

Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

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Choosing the right keywords is key

Effective search engine optimisation only works if you choose the most appropriate keywords for your website copy, and for your articles, blogs, title tags and Meta tags. However, it can be tricky deciding whether to choose the most popular keywords …

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Copywriting the SEO way

It has only been about five years since broadband and social networking have exploded across the internet and suddenly everyone’s a writer. In the process, of course, the quality of the written word online and its value in the eyes of many people has been downgraded because it is so easy to rewrite copy online. In the old days, before the turn of the century, copywriters could earn a good living writing copy for brochures and leaflets that had to have a shelf life of up to two years. Now, the threat to the copywriter is that unless he or she writes blogs, articles and website copy for peanuts, the work can be done even more cheaply in India.

Of course, only online idiots believe that there is no place on the internet for quality writing….

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ALT Tags – Every picture should tell a story

It is surprising, but there is one glaring search engine optimisation omission many website creators make, whilst they pursue link building and affiliate marketing, and that is the labelling of all images with SEO descriptive copy.

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PPC Management Software and Tips

One of the best ways to drive interested visitors to your site is through pay per click (PPC) advertising. It is common sense that if you provide someone who is looking for a specific product with a link to that …

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Google Social Search

Google launched its Google Social Search this week. The new product is still in its experimental phase so you will need to log in to your Google account to sign up for the experiment as well as see the social …

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