Gary Cottam

Gary Cottam

Author at Phoenixrealm.com

Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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The danger from automatically formatted text

Microsoft Word and other word processing programs auto format punctuation. Unfortunately, punctuation that has been modified by word processing programs is not converted in the same way by the programs running the search engines.

For example, word processing programs will …

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SEO for Twitter Search

Heads up SEOs. If you haven’t been factoring in Twitter in your client’s SEO campaign now is the time to stop and seriously consider upping your social media efforts.

Twitter has announced that it will be expanding its Twitter Search

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Keywords or Key Phrases?

There used to be an old saying that if you throw enough mud at the wall some of it will stick and that used to be the way people threw in keywords. Splatter enough keywords across a Home Page and …

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Finding Carewords

We all agree that carewords are important and should be factored in when writing up a website’s content. What I haven’t mentioned though is how to come up with these carewords. The truth is that it is pretty much just …

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Google Likes Brands Because of Quality

Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias …

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Carewords and Keywords

Keywords and key phrases. Stuff that makes the SEO world go round.

What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear …

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