Gary Cottam

Gary Cottam

Author at Phoenixrealm.com

Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Email Marketing Tips: How Not to be Mistaken as Spam

The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What …

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The SEO Christmas Alphabet: C for Content

This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. …

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SEO’s CHRISTMAS ALPHABET

We’re buying Christmas décor this weekend and this has obviously put me in the mood for an early Christmas post. I know it’s corny but instead of candy canes, happiness, and reindeers I’ve substituted keywords that are relevant to SEO …

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Benefitting from Email Marketing

To be honest whenever I hear the term email marketing one of the first things that enter my mind is the word “SPAM”. Perhaps, for this very reason, legit businesses are shying away from email marketing. However email marketing is …

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Courting Bloggers

Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of …

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Spam Site: Guide for the Falsely Accused

A problem that we have touched on several times is the issue of being perceived by search engines as spammy. The good news though is that according to the top three search engines (Yahoo, MSN, and Google) the chance of …

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