Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:

GoDaddy SOPA Backlash: Karma from Bad Link Practices?

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GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post …

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Why You Shouldnt 301 Redirect Everything

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In my previous post on 404 pages, my advice as to when you should redirect the page and when you should just let it continue returning a 404 error (and eventually die) was simple and is summed up in …

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Dealing with 404 Pages

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URLs that return 404 pages have always been a source of headache for webmasters. This is especially true for websites that have tons of pages, since the chances of getting 404 errors increase this way.

The good thing though is …

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Social Media: The Key to Surviving the Evolving SEO World

Google’s bias for their own services has many people rethinking their SEO strategies. It even begs the question of whether SEO is still worth the effort.

Despite the seemingly disheartening future of SEO, I share the opinion of many who …

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Google’s Anti-SEO Ad: A Wake Up Call

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With Aaron Wall sounding more and more like an anti-Google evangelist each day, I have become even more careful in sifting through what I read as I try to maintain neutrality. Neutrality, which I believe is important in order weigh …

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Thoughts on Google’s Algorithm Changes

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I’ve been mulling over the staggering figures from my last post, and have come to realise that the figures merely strengthen my belief as to how we should approach SEO.

For the past several years I have emphasised time and …

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