Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:

User Habits and Keyword Selection

I have been posting about keyword selection in my last two posts and I thought that this would be a good time to discuss how and why you should factor in user habits when selecting keywords.

First of all I …

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Keyword Competitiveness

On my last post I discussed how targeting keywords that are related to simple primary keywords are important, especially with the advent of Yahoo! search assist. Even without search assist though you should also give attention to more specialised keywords. …

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Related Keywords and Yahoo! Search Assist

Though Yahoo! Search Assist was launched in Yahoo! Search US back in October, Yahoo’s announcement (just a few hours ago!) of search assist being rolled out in other countries made me remember the importance of choosing your keywords.

One of …

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Flesch, Formulas and Highfaluting Fluff

I was reading Randfish’s list of common features of spam domains. I was thinking about ticking each feature off and seeing how well we do but this one caught my eye:

“Rarely contains high grade level text content (as …

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.EDU and .GOV Links

.EDU and .GOV links are usually prizes in the SEO world because they pass on very good link juice. Here are a few ideas on how to get these types of links.…

Advertise or be a sponsor – Look for

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How’s Your Reputation?

That is a question each SEO should ask. In this industry, just like in any other industry, your repuation is very important if you want to attract customers. I also believe that it is even more important in SEO and …

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