Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:

Increasing Site Traffic By Targeting Geographic Areas

A number of my clients provide services either nationally of locally. Often their most popular keyphrases are those that include a geographic identifier such as “Cambridge SEO Services“.

To enable targeting of each geographic area be it a …

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Publishing Videos On Your Website Or Blog

With the cost of hosting space and bandwidth reducing by the week it has become quite easier to publish videos on your blog or website. Now why would you publish a video? You can make use of a video in …

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What is Google up to? PR Penalty

Just read that Darren Rowse’s ProBlogger blog and others have had their PR reduced even further.

A quick look and guess what Phoenirealm has dropped from PR5 to PR3, this is after a initial drop a few days ago.

What …

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Optimising Your Blog For Better Search Engine Rankings

Although most of the traffic to your blog comes from other web sites and blogs, the search engines can send you lots of traffic and you can really leverage this potential by optimising your blog for better search engine rankings.…

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Accessibility And SEO

Are you aware that if your website is accessible it is also search engine friendly? By “accessible” I don’t mean that your website should be hosted on a server and it should be accessible to all your visitors, I mean …

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What if Google Had to Design For Google?


An anonymous reader writes “Web developers increasingly grow weary of having to put so much effort into designing their sites according to the whims of the Google search engine. When the most important thing is ‘getting indexed’ it …

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