Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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SEO Copywriting Leads To More Effective Sales Copy

What’s SEO copywriting? Is it some different sort of writing incomprehensible to the humans but highly effective on the search engine crawlers? Does it magically use your keywords to elevate your rankings?

It’s not. It’s the most human-friendly way of …

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World SEO Competition

Darryl of kindly invited Phoenixrealm to participate in a World SEO Competition. Unfortunately due to an influx of new projects this year some of which required long term commitments, neither I or my colleagues at doublespark-seo will be …

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Organic SEO or Pay-Per-Click which is better?

Organic SEO or Pay-Per-Click search engine advertising, which is better? It depends on what you want at a particular moment.

Organic SEO

Organic SEO means trying to rank well naturally. In organic SEO you don’t pay for every click you …

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How To Avoid Being Cheated By Your SEO Company

It’s very easy to be deceived by an SEO company especially if you are not acquainted with at least some ins and outs of search engines optimisation. It’s not big deal about getting on the first page of the search …

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WordPress & Subversion

Having recently upgraded to dedicated servers I am in the initial stages of installing Subversion, a source-code-version-control system that is used by software/web developers and programmers to keep track of source code and revisions.

Joost has a recent post Upgrading

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Optimising Your Website For Image Search

Every major search engine lets you search for images and many times you must have noticed how you end up on a website while searching for an image. If your website has lots of images then your images too can …

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