Gary Cottam

Gary Cottam

Author at Phoenixrealm.com

Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:


Increase Your Traffic By Focusing On Long Tail Keywords

Long Tail keywords aren’t actually your conventional keywords like “web designer” or “copywriter” or “pole dancer”, they are sometimes complete sentences. For instance, a lawyer looking for a web designer for his law firm may search for “web designer for …

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Quick Tips To Boost Your SEO – Revisited

A few weeks ago I wrote about a few quick tips to boost your SEO. Since this post has been quite a hit among my readers I’ve decided to write a sequel (don’t most hits have sequels these days?). …

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Advice on how not to get ripped off when buying SEO help

Are you planning to hire an SEO consultant to achieve higher search engine rankings for your website. This is a good step actually, because a professional person is in a much better position to get you rankings you need for …

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Exchanging Links for SEO

Many webmasters dispute the importance of link exchange programs in terms of search engine optimisation. Logically too, two websites exchanging links doesn’t tell Google or any other search engine how relevant these websites are. Still, there are some benefits of …

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Keyword Research for Organic SEO

Scott over at StepForth SEO News Blog has written a good beginners guide to Keyword Research for Organic SEO.

The article guides you through:…

Where to start
Creating phrase lists
Keyword tools
Checking search frequency
Checking the competition
Driving

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Avoid Committing The Following Costly SEO Mistakes

As I must have said in one of my posts (if I haven’t, I’m saying it now): SEO is a double-edged sword — it can do good and it can do bad, depending on what SEO measures you take to …

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