Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

My online profiles:

Posts by Gary:

Scraping – How can I stop scrapers?

Joost de Valk noticed, and kindly let me know, that another blog site ( is scraping all of Phoenixrealms content.


From the 10′s of thousands of posts they have accumulated in just 3 months, no doubt they are …

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Interlinking and SEO

Interlinking is very crucial to your SEO strategy. It means how you link to your inner pages, the web pages residing under your domain. These links could include:…

Your navigation text links
Your breadcrumb links
Subject area links
Individual page

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Good SEO Blogs

Here are three SEO Blogs that I have been spending time on recently:

Graywolf’s SEO Blog

SEO Blog – Joost de Valk


If any of these sites are not on your daily reads, take a look.…

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Website Structure

The structure of your website is the way your web pages are organised. If you have very few pages (for the sake of SEO, you shouldn’t be having too few pages by the way) you can have a flat structure …

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Search Engine Optimising your website

How to search engine optimise your website has become a perennial question. You can find hundreds of ways to optimise your website for search engines but these ways are so many, and so intricate, that one often feels lost. In …

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Is Buying Links for SEO a Good Idea?

Buying links for SEO or PR is not a good idea, but buying them for quality traffic is.

Google uses inbound links to rank websites. When they decided to use the inbound links as a factor in their ranking algorithm …

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