Gary Cottam

Gary Cottam

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Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:

Top 10 SEO Mistakes

Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:

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SEO: Link Love

Wendy Piersall from eMoms at Home has written an excellent article listing some of the best posts ever written that are all dedicated to the fine art of Link Love.

I have placed a link to it here in the …

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SEO Tools – The best of the bunch

Different Search Engine Optimisation tools hold different meanings for different web masters and bloggers, and it is really difficult to compile a list of “the best SEO tools”. Still, most of the SEO requirements are generic in nature, for instance, …

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SEO: The Benefits of Directory Submissions

Two extremely popular and important Internet directories are DMOZ and Yahoo! Unlike Google, that is a search engine, directories organise links under various categories and sub-categories. Due to all the hype that search engines get most web masters fail …

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Ask Kevin: Acquires Kevin Federline’s ‘Search With Kevin’

Surely another perfect piece of linkbait or a viral marketing effort / Aprils fools joke. Acquires Kevin Federline’s Search With Kevin

Has anyone seen or heard of a better one this April?…

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Matt Cutts Blog Hacked or April Fools Joke?

Maybe it is me, but site hacking seems to be coming to the fore in the news this week. My last post detailed hackers targeting TK Maxx customers. Today search engine land released news that Matt Cutts wordpress blog …

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