Gary Cottam

Gary Cottam

Author at Phoenixrealm.com

Gary Cottam is the founder and CEO of Peterborough-based company Doublespark, where he is able to apply his skills and expertise in the realm of Graphic Design, Web Design and SEO. His passion for these areas has also led him to become chief editor of the Phoenixrealm SEO blog, keeping readers informed of the very latest developments.

Gary lives in Cambridge with his wife, Lucy.

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Posts by Gary:


Practical Web Design

Bad news for all Practical Web Design magazine subscribers. I received a letter this morning from the publishers of PWD stating that they have produced their last issue. In January I will receive a free copy of the .NET magazine …

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Internal linking strategy

Internal linking

Many sites I come across use a ball internal linking structure which leads to each page getting an even share of internal PR:

When conducting SEO for sites that have multiple main areas of business, I try and …

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Joost de Valk – Subscribe to comments plugin request

Joost de Valk kindly suggested I implement a subscribe to comments plugin. This has now been completed. Luckily I found an excellent WordPress comment plugin it took less than 5 minutes to install and worked out of the box. I …

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Sitemap Standardisation

This week Google, MSN and Yahoo agreed on a sitemap standard. Updating sitemaps may not be such a pain in the future. Google and Yahoo have already implemented the standard, with Microsoft following by 2007.

That reminds me, I …

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Google Page Rank

I noticed today that the www & non-www versions of phoenixrealm had different Google page ranks – 6.5 & 6.4

My understanding is that Google classifies these as separate domains, and that you can get a page rank boost by …

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Basic website SEO

I wrote a quick guide for a friend, with the intention of helping her optimise a website for search engines. It is rather basic, but I think includes most of the key SEO elements she needs to take in to …

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