Basic website SEO

by Gary on November 14, 2006 · 6 comments

in SEO

I wrote a quick guide for a friend, with the intention of helping her optimise a website for search engines. It is rather basic, but I think includes most of the key SEO elements she needs to take in to consideration. If I have missed anything important please let me know.

Basic website SEO strategy:

1) Site architecture:

Prior to development of the site a site structure will be defined following current SEO best practice. This will include:

a. Directory and file structure

b. Directory and file naming conventions

c. SEO friendly navigation

d. Semantic layout

e. Optimal usage of H tags

f. Internal linking structure and strategy

2) Keyword research:

Keyword research can be extensive and time consuming. The amount of time spent is proportionate to the ultimate success achieved, and the given budget. I would suggest limited initial research to give the whole site the basics and then on an ongoing basis perform further research in respect of each business area.

3) Meta tags:

Each file will be populated with the optimal SEO meta information, including:

a. Title

b. Description

c. Keywords

4) On page optimisation:

a. Copywriting to ensure correct placement and optimal density of keywords

b. Correct implementation of alt tags etc

5) Off page optimisation:

To achieve high rankings an extensive external link building strategy would need to be implemented. This can be achieved by:

a. Paid text links

b. Link directories

c. Articles

d. Blogging

e. Mini-net creation

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  • Easton

    Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
    I have several hundred 600+ inbound links.
    I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
    There is plenty of content, about 30 articles.
    What else can I do? What else should I do to optimize my blog?

  • Gary

    Easton, here are some links to great articles on WordPress search engine optimisation. Should get you started on the right track. Also includes advice and specific code to change your title tags:

    Ultimate WordPress SEO Tips

    The best WordPress SEO possible

    SEO Plugins for WordPress

    That should keep you busy, I had better get started to ;-)

  • Jaya

    Basic website SEO is started with the page design if you are web designer with good seo knowledge then you can build website more SEO friendly, In this post covers all basic on page SEO factors .

  • Sathish

    Excellent Gray thank you for the full On page and Off page SEO.The points you have told above are very important for SEO.

  • Ralph Smith

    Interesting post, Im trying to do my own seo until my business takes off and I need all the help I can get!

  • Andre Colt

    In my opinion the 2 main important in basic SEO are off page and on page optimization the off page can done through keyword research and meta tag title,description,keywords analyzing.On page optimization could be done through link building.