Basic website SEO

published by Gary in SEO with 2 Comments

I wrote a quick guide for a friend, with the intention of helping her optimise a website for search engines. It is rather basic, but I think includes most of the key SEO elements she needs to take in to consideration. If I have missed anything important please let me know.

Basic website SEO strategy:

1) Site architecture:

Prior to development of the site a site structure will be defined following current SEO best practice. This will include:

a. Directory and file structure

b. Directory and file naming conventions

c. SEO friendly navigation

d. Semantic layout

e. Optimal usage of H tags

f. Internal linking structure and strategy

2) Keyword research:

Keyword research can be extensive and time consuming. The amount of time spent is proportionate to the ultimate success achieved, and the given budget. I would suggest limited initial research to give the whole site the basics and then on an ongoing basis perform further research in respect of each business area.

3) Meta tags:

Each file will be populated with the optimal SEO meta information, including:

a. Title

b. Description

c. Keywords

4) On page optimisation:

a. Copywriting to ensure correct placement and optimal density of keywords

b. Correct implementation of alt tags etc

5) Off page optimisation:

To achieve high rankings an extensive external link building strategy would need to be implemented. This can be achieved by:

a. Paid text links

b. Link directories

c. Articles

d. Blogging

e. Mini-net creation

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This entry was posted on Tuesday, November 14th, 2006 at 11:16 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.