Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.
The most important page on your website is the Home Page or the landing page. If you want all the SEO and effort in getting visitors to your website to pay off, it is important that your landing page encourages visitors to linger and to take a good look around your website. For that to happen, the design needs to be clean, clear and welcoming and for your web-page titles to properly reflect the content of the web page. Although the web page title does not feature on your web page, it is prominent in the browser bar and is one of the search engine optimisation elements that will help to attract your customers.
It may seem obvious, but good website copy that is well-written is also a key feature to consider seriously. There should be enough copy to inform the reader and enough copy to enable you to lace appropriate key words for effective search engine optimisation.
Links are another key feature of most web pages and it is amazing how many times links are incorrect and a customer is taken to the wrong item or web page. Check your links regularly, as there is nothing more annoying for a visitor than a link not working.
Creating a website that looks good is the secret to SEO success but there is still much to do to ensure that the search engine spiders like your website. For example, photos and images should be described correctly in the image tags, bearing in mind that the search engines can only read pictures and not see them. It’s a good idea to use the image descriptions as another opportunity for working in your key words for SEO. Some browsers also pick up ALT tag-descriptions, when the pointer hovers over the image, which offers a further opportunity for some good image SEO.