Before inviting guests, get your Home Page right

by Gary on October 13, 2010 · 3 comments

in SEO Basics

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Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.

The most important page on your website is the Home Page or the landing page. If you want all the SEO and effort in getting visitors to your website to pay off, it is important that your landing page encourages visitors to linger and to take a good look around your website. For that to happen, the design needs to be clean, clear and welcoming and for your web-page titles to properly reflect the content of the web page. Although the web page title does not feature on your web page, it is prominent in the browser bar and is one of the search engine optimisation elements that will help to attract your customers.

It may seem obvious, but good website copy that is well-written is also a key feature to consider seriously. There should be enough copy to inform the reader and enough copy to enable you to lace appropriate key words for effective search engine optimisation.

Links are another key feature of most web pages and it is amazing how many times links are incorrect and a customer is taken to the wrong item or web page. Check your links regularly, as there is nothing more annoying for a visitor than a link not working.

Creating a website that looks good is the secret to SEO success but there is still much to do to ensure that the search engine spiders like your website. For example, photos and images should be described correctly in the image tags, bearing in mind that the search engines can only read pictures and not see them. It’s a good idea to use the image descriptions as another opportunity for working in your key words for SEO. Some browsers also pick up ALT tag-descriptions, when the pointer hovers over the image, which offers a further opportunity for some good image SEO.

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  • Zarko Zivkovic

    Yup, home page is of great importance, in the online world first impression counts. On that note I hope to finish my new home page in the next few days!

  • Mayur

    This does not look like a concern if you are using WordPress or CMS. There are so many free premium templates to take care of the layout and some even has clean css and html code structure. Link structures are better by default and SEO plugins can be added to improve performance on search engiens. So that helps a lot.

  • Jack

    One thing that I don’t think a lot of SEO’s realize is that many times it is much more beneficial to not monetize the homepage as much as the rest of the site, because the homepage is what most people look at when deciding to link to a site or not. Let me explain. If your homepage gets 10% of your pageviews, it would be better to only have 1 or 2 ads below the fold on the homepage, than to have a ton of ads above the fold. Then, on the rest of your site you can have ads above the fold. That way, when other webmasters or bloggers visit your homepage, they see a clean site and are more likely to link to it. Then your whole site gets more traffic from the search engines because you have more backlinks. Then you make more money than if you had put a lot of ads on your homepage. Just a tip. :-)