Being added to favorites helps?
Jun 192008
A colleague of mine made an online purchase today (probably one of many). Included in a thank you for purchasing message was the following paragraph:
“Please help us to reduce our sponsored search costs (and so reduce our prices) by adding us to your Favorites before you leave
THANK YOU!”
So at least on person thinks that Google is capable of, and tracks, bookmarks. And that this would increase not only SERPs but due to relevancy reduce an associated AdWords cost.
I suppose it makes sense.
Anyone have experience of this?
Popularity: 32% [?]
Today is August 21, 2008
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Hi Gary, hope all is well.
Nothing is set in stone, I believe that it is important for your website to be bookmarked as often as possible as it is an indication to the quality of your website. Why would anyone want to bookmark a site that is sh$t.
I wouldn’t be suprised if Google were able to track browser actions such as bookmarking but i very much doubt they would use it in their ranking algorithms. Maybe they just meant that if you have the site bookmarked then PPC cost would be reduced as there would be no need to search for the products they offer???
I think that there is a need to clarify the situation. There are 2 types of bookmarking. Online and offline. The offline is normally with the help of our browser.
But I think what is being relevant here is the online one. Websites such as Technorati, Delicious,StumbleUpon and so much more.
Vincent hit the nail on the head. Bookmarking on things like digg and stumble upon are certainly of value as they create links to your site. But as for favourites in browsers, I doubt google could track that unless the website that you were bookmarking had a specific script which recorded bookmark actions that google accessed. And that surely would be open to abuse.
I would agree Vincent, and I dont think anyone would disagree that social (online) bookmarking would have seo bennefits aswell as the possibility of driving traffic. However, “Please help us to reduce our sponsored search costs (and so reduce our prices) by adding us to your Favorites before you leave” suggests that this site is asking for an “offline” bookmark.
I took that quote to mean that instead of you searching and clicking on the online-store’s paid-for-link on google, they’d rather save that £1, and you clicked your favourite instead. Thus, saving them money per click?
Ppl often browse in theyre Favs. May the idea is to push the own traffic with random klicks by ppl´s.
Have you ever searched for a company name and saw two listings. A sponsored one and 1st spot in SERPs. I have made the mistake of clicking on the sponsored link rather than organic result. I assume if people can’t remember the url they tend to search for it and therefore more likely to click on a sponsored ad rather than the actual SERP result.
Have to say that I agree with you, Ilia. The latest incarnation of adwords listings is such that it is difficult to discern between organic and paid placings on Google.
Ilia you are completely right, I even have nothing to say