Comments on: Being added to favorites helps?

By: Jack Sirounian ( Search Engine Ranking )

Jack Sirounian ( Search Engine Ranking ) — Sun, 24 Aug 2008 21:14:02 +0000

If web sites are using PPC, then they are spending money with the search engines to get traffic to their sites. They will take direct traffic over any Search Engine traffic, because like ilia said, that search engine traffic might be PPC or from Natural Search. Many people do PPC for their OWN company names, and get many clicks a day. This is where bookmarking will save that site money. Especially if they are selling a product… that brings repeat business/customers.

By: Sindy

Sindy — Thu, 10 Jul 2008 09:19:22 +0000

Ilia you are completely right, I even have nothing to say

By: Jacques Snyman

Jacques Snyman — Thu, 03 Jul 2008 05:59:35 +0000

Have to say that I agree with you, Ilia. The latest incarnation of adwords listings is such that it is difficult to discern between organic and paid placings on Google.

By: Ilia Boyko

Ilia Boyko — Tue, 01 Jul 2008 14:14:28 +0000

Have you ever searched for a company name and saw two listings. A sponsored one and 1st spot in SERPs. I have made the mistake of clicking on the sponsored link rather than organic result. I assume if people can’t remember the url they tend to search for it and therefore more likely to click on a sponsored ad rather than the actual SERP result.

By: Gerry

Gerry — Sun, 29 Jun 2008 13:13:59 +0000

Ppl often browse in theyre Favs. May the idea is to push the own traffic with random klicks by ppl´s.

By: Alex Ball

Alex Ball — Wed, 25 Jun 2008 13:26:44 +0000

I took that quote to mean that instead of you searching and clicking on the online-store’s paid-for-link on google, they’d rather save that £1, and you clicked your favourite instead. Thus, saving them money per click?

By: Shaun Keating

Shaun Keating — Wed, 25 Jun 2008 13:13:40 +0000

Vincent hit the nail on the head. Bookmarking on things like digg and stumble upon are certainly of value as they create links to your site. But as for favourites in browsers, I doubt google could track that unless the website that you were bookmarking had a specific script which recorded bookmark actions that google accessed. And that surely would be open to abuse.

By: Jon Web

Jon Web — Tue, 24 Jun 2008 09:05:21 +0000

I would agree Vincent, and I dont think anyone would disagree that social (online) bookmarking would have seo bennefits aswell as the possibility of driving traffic. However, “Please help us to reduce our sponsored search costs (and so reduce our prices) by adding us to your Favorites before you leave” suggests that this site is asking for an “offline” bookmark.

By: Vincent

Vincent — Tue, 24 Jun 2008 06:40:23 +0000

I think that there is a need to clarify the situation. There are 2 types of bookmarking. Online and offline. The offline is normally with the help of our browser.
But I think what is being relevant here is the online one. Websites such as Technorati, Delicious,StumbleUpon and so much more.

By: Jon Web

Jon Web — Sat, 21 Jun 2008 23:09:15 +0000

I wouldn’t be suprised if Google were able to track browser actions such as bookmarking but i very much doubt they would use it in their ranking algorithms. Maybe they just meant that if you have the site bookmarked then PPC cost would be reduced as there would be no need to search for the products they offer???