Blogs are a rage these days not just because they help you publish and share your thoughts and then obtain instant reactions from your readers, they are a great SEO tool too.
Blogs are favorite among search engines because one, they are highly focused and hence highly relevant to the expression being searched for, and two, they are updated with a higher frequency compared to regular web pages, providing fresh fodder for search engine indexes.
They are a self-sustaining and self-promoting media. Look how bloggers link to each other. Want to explain a concept to your blog readers? Link to another post covering that particular topic by another blogger. Love a blog? Add it to your blog roll. Want to leave comments? You also leave your link with them. Use your keyword in your blog post title and it also becomes a part of your URL. Archives and navigation links automatically create your sitemap and if you have a higher RSS subscriber count it further validates the value of your blog in the logic of search engines. So blogs, by dint of their nature, make you do everything that search engines want you to do.
All that said, the biggest advantage that blogs enjoy is that they are highly thematic. So if you publish a web design blog there is a great possibility that you’ll be covering lots of web design issues and topics. This means you’ve got lots of content on web designing that can be indexed and ranked accordingly.
But how does your blog help your main business?
You generally link to your blog from your business website and vice versa. When your prospective clients or customers visit your blog they can easily see you are not only an expert, but also an expert trusted by people. Your RSS subscribers and the comments left by your readers will greatly enhance your stature in the eyes of your prospective clients and customers.
If you run a high-traffic blog and if you link to your business website then some of its search engine ranking effect will trickle down to your business website too. This makes launching of new websites easier because the search engine crawlers can easily index it while regularly crawling your high-traffic blog.