Keywords and key phrases. Stuff that makes the SEO world go round.
What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your site. However, once on the site the next step is to make sure that you also have the necessary “carewords”.
In a study conducted by CDA (Content Delivery & Analysis), a web and email content consultancy firm, it was found that “The language used by participants to describe their behavior before they carried out the task — classified here as the language of intent — differed from the language they used online when actually carrying out the task.” What this means is simply that the search terms entered by users are different from what they want to read word per word when they reach the site. Furthermore the search terms used are usually more precise and mechanical. The search terms, as we already know, are our target keywords but the words that the users want to find in your site are what they call “carewords”. Aptly termed since they are there to take care of your visitors needs/preferences.
These carewords are just as important as the keywords because they are what will keep the visitors interest and what will close the deal for you. This is why we always say that content is still king, after all it is in the content that you will find these carewords. So if you are doing SEO for your site make sure that you take into consideration both the keywords and the carewords.