Archive for Online Marketing articles
published by Hannah in Online Marketing | SEO
Early last month Gary gave a review on MarketingSherpa’s Landing Page Handbook. For those that didn’t go ahead and buy a copy since you weren’t convinced of the usefulness I would suggest that you visit their website because you’ll find it to be a very good resource. The MarketingSherpa website allows even non-members access to great articles that are viewable for seven (7) days.
Last May 1 the article “How to Optimize Landing Pages to Maximize Holiday Traffic Conversions” was opened to the public. I wouldn’t be delving much into the article but will simply give the five steps that were outlined that should help you optimise your holiday landing page.
The five steps are:
Step 1: Study past traffic
Step 2: Start with a strong landing page
Step 3: Select the elements to test - includes main image, colour of call-to-action button, footer text, other text on the toolbar, title text at the top of the page
Step 4: Run the test and pick a winner
Step 5: Save everything for next year
To learn more just click on the image below. And don’t forget to join their weekly free book giveaway contests. One of the few online contests open to everybody. In fact they pick winners from everywhere all over the world from Philippines to Ghana. So if you like freebies just as much as I do you’d better head over there now. ^_^
Today is May 9, 2008
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published by Gary in Online Marketing
Wanting your entire website to do well in search listings is good but emphasis should be put in optimising one’s landing page. The landing page is important because it is should be the primary starting point of visitors when searching for information in your website. Sure it would be good for certain informative pages to […]
Continue reading “MarketingSherpa - Landing Page Handbook 2008”
published by Hannah in E-commerce | Online Marketing | Pay-Per-Click
Many websites that rely on ads use Google Adsense as one, if not their only, source of revenue. If you use Adsense you might find the two part post on the official Adsense blog entitled “Diagnosing and Treating Revenue Fluctuations”. As the title suggests it is very useful for those who experience fluctuations in the […]
Continue reading “Optimising Your Adsense Revenue”
published by Hannah in E-commerce | Online Marketing
I just read Mat Siltala’s post on how he sold his car in an hour on Craigslist. The post is a month old but for those who missed it and posts ads on Craigslist you might be interested in reading the entire entry. Here’s a recap on how he did it and some related issues.
Mat […]
Continue reading “It’s All about Getting Attention”
published by Hannah in E-commerce | General | News | Online Marketing
Yahoo announced their open approach to search last February with much enthusiasm. The new open search platform will “all Web site owners — big or small — an opportunity to present more useful information on the Yahoo! Search page…[by] providing all types of additional information about their site directly to Yahoo! Search”. The new platform […]
Continue reading “Yahoo! Open Search Implications”
published by Gary in Online Marketing
The original 80/20 rule concept is that 80% wealth of the world is in the hands of 20% of its population. Since this ratio has been applied on many concepts, it eventually had to fall upon search engine marketing too. At the height of the Internet bubble the popular misconception was that everything could be […]
Continue reading “The 80/20 Rule Of Search Engine Marketing”
published by Gary in Online Marketing | Organic SEO
No, I’m not against paid online marketing and sometimes it is necessary to indulge in it to get quick, timely exposure to your online business. Paid online marketing means running Pay-Per-Click campaigns and paying other webmasters (sometimes directly, sometimes through ad-brokers) to display your links and banners. Unlike natural search engine optimisation paid online marketing […]
Continue reading “Natural SEO Is Always Better Than Paid Online Marketing”
published by Gary in Online Marketing
The Internet today gives you an unprecedented reach. Through your bedroom, sitting in your boxers you can sell all sorts of tangible and intangible goods, and services, to people across the globe.
Unfortunately, the same Internet bestows the same power in the hands of crooks, cheats and insincere people too that not only fleece money out […]
Continue reading “How To Build Your Credibility Through Your Website?”
published by Gary in Online Marketing
Darren Rowse always writes excellent articles and posts, but this one How to Get a Six Figure Book Deal From Your Blog I found particularily interesting. I am always looking for the latest and greatest marketing strategies, and the best, can often be applied to any industry.
Darren says:
“9. Trust that agents know a good proposal […]
Continue reading “Update: We are re-branding as Zrealm, and no longer accepting new clients”
published by Gary in Online Marketing
Your landing page is the first-most glimpse your visitor gets of your website. In most of the cases, your home page, or your index page is your landing page, but if you are running an online advertising campaign such as AdWords, it is crucial that you have specially dedicated landing pages for your advertising campaigns […]
Continue reading “6 Steps To Creating A Perfect Landing Page”
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