published by Gary in Copywriting | Keyword Research
There used to be an old saying that if you throw enough mud at the wall some of it will stick and that used to be the way people threw in keywords. Splatter enough keywords across a Home Page and some of them are sure to attract the big boys. Times and the competition have moved on since then and now it’s not enough just to work out the most relevant and most Googled keywords; now it’s how those keywords are incorporated into key phrases.
A well-optimised website will have a combination of carefully chosen keywords that combine to make popularly searched key phrases.
If people search for a steel bin or search for steel bins they will probably enter in the search box the two single key words ’steel bin’ rather than type “steel bin” with quotation marks at the beginning and end to establish the phrase – steel bin. But, there will be a few people who will know that quotation marks will find them a steel bin that is more accurately targeted.
“steel bin” in quotation marks attracts via Google about 35,000 websites and steel bin without quotation marks attracts about 300,000 websites. Therefore, by incorporating the two words < steel bins >, into a complete sentence, without quotation marks, then steel bins is recognised by search engines as a genuine phrase.
Of course, people searching for items on the Internet often misspell or mistype. It can work to your advantage to allow for common misspellings of products or services. If you enter steal bin as two separate words into Google it produces about 2.6 million websites. But if you enter “steal bins” in quotation marks, Google returns a mere 286 results on Monday, April 27. In other words, if you incorporate steal bins as a phrase within your body copy, without it appearing to be a misspelling, the result can be very effective. i.e. ‘Steel bins supplied by the Steel Bins Company at these low prices are a veritable steal. Bins provided by the Steel Bins Company are produced in a combination of brushed steel bins, matt steel bins and mirrored steel bins’.
Popularity: 36%
published by Hannah in Article Writing | Copywriting | On Page SEO | Organic SEO
Keywords and key phrases. Stuff that makes the SEO world go round.
What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your [...]
Popularity: 48%
Continue reading “Carewords and Keywords”
published by Hannah in Copywriting | SEO | SEO Basics
This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. For the most part I believe that it is because many wish to get as [...]
Popularity: 35%
Continue reading “The SEO Christmas Alphabet: C for Content”
published by Hannah in Article Writing | Copywriting | General | SEO
I was reading Randfish’s list of common features of spam domains. I was thinking about ticking each feature off and seeing how well we do but this one caught my eye:
“Rarely contains high grade level text content (as measured by metrics like Fleisch-Kincaid Reading Level)”
The geeky part of me fondly remembered my college days when [...]
Popularity: 49%
Continue reading “Flesch, Formulas and Highfaluting Fluff”
published by Gary in Copywriting
What’s SEO copywriting? Is it some different sort of writing incomprehensible to the humans but highly effective on the search engine crawlers? Does it magically use your keywords to elevate your rankings?
It’s not. It’s the most human-friendly way of writing.
In fact SEO writing can leave a great impact on your conversion rate as you focus [...]
Popularity: 27%
Continue reading “SEO Copywriting Leads To More Effective Sales Copy”
published by Gary in Copywriting
Before blogs barged into the picture, submitting articles to various article directories and content-friendly websites used to be the best source of quality inbound links. It works like this: select a topic heavily sought by people, write an interesting, useful article on the topic, and then mass-submit it using email lists or online submission forms. [...]
Popularity: 45%
Continue reading “How to distribute articles for SEO purposes”
published by Gary in Copywriting
The third in the “most likely questions”series.
This was the 1st: The SEO Consultant: The 5 most likely questions to be asked this week.
This was the 2nd: The SEO Content Writer: The 5 most likely questions to be asked this week.
The SEO content writer is far more important for your website or blog than the normal [...]
Popularity: 44%
Continue reading “The SEO Content Writer: The 5 most likely questions to be asked this week”
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