published by Hannah in Google Page Rank | News | On Page SEO | SEO | SEO Tips
Last time I gave some tips on how to rank better in Google News. Today I’ll be giving some more tips that are still straight from Google Developer Programs Tech Lead, Maile Ohye.
According to Ms Ohye some of the best practices you should adopt include:
Keeping the article body intact – Don’t break the article body. Place ads and other stuff on the sidebar or at the bottom of the article but not in between paragraphs!
Put dates between title and body – This makes it easier for Google to determine recentness of your articles. This is also really useful in terms of usability. One of my pet peeves is having to look for the date/time stamp when reading online articles/posts, especially when reading older articles because I want to be sure I know how old or new an article is when citing that article.
Smart Titles – Titles matter so think about your titles really hard. It matters in SEO so make sure you squeeze in your most important keyword(s) in there. It also matters to readers so make sure it is both informative and catchy.
Separate original content from press releases – As mentioned in my previous post, Ranking in Google News, “opinions, editorials, satire, press-releases and subscriptions are not eligible to lead [story] clusters” so make sure you separate them and give them their own section/page. Of course you should place the original articles on the main landing page and not the other way around.
Publish informative unique content – When it comes to publishing, whether internet publishing or in whatever form, we will never tire of reminding everybody – Content is still and always be king!
The use of unique permanent URLs with at least 3 digits - This helps Google determine that the page contains an article and is not a static HTML page. This has roots in the traditional way news sites/publishers choose their URLs. However, if your pages does not have this kind of URL you may skip this and simply do the next tip.
Submit a news sitemap – News sitemaps are beneficial because it will make it easier for the news crawler to find your article and re-crawl that same article to look for updates (re-crawl happens in 12 hours). Aside from this it contains the meta-data (i.e. keywords, publication date) needed by Google to help them determine not only relevancy of your article to their story clusters/categories but also determine the other ranking factors without having to rely on Google’s extractor.
Popularity: 95%
published by Hannah in Article Writing | Copywriting | On Page SEO | Organic SEO
Keywords and key phrases. Stuff that makes the SEO world go round.
What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your [...]
Popularity: 48%
Continue reading “Carewords and Keywords”
published by Hannah in Keyword Research | On Page SEO | SEO
One of the key things in search engine optimisation is relevance. Before I discuss relevance though let me give you the dictionary definition of the word it was derived from, relevant.
relevant (adj): closely connected or appropriate to the matter at hand
Hence when talking about relevance in SEO terms what is taken into consideration is [...]
Popularity: 35%
Continue reading “Rehashing Relevance”
published by Hannah in On Page SEO | SEO | SEO Basics
While most are conscious about ranking well in SERPs many overlook the need to optimise for image search. Image search should NOT be overlooked since it can bring in considerable amount of traffic. As an example, in my personal blog it’s really funny how the search term “Mila Jovovich” gives me the most search traffic [...]
Popularity: 49%
Continue reading “Image Rank Factors”
published by Gary in On Page SEO
Does it matter how long or short your web pages and blog posts are vis-à-vis your search engine rankings? Sometimes it does and sometimes it doesn’t: it depends on your competition. I have seen blank web pages — with just the title carrying the expression searched for — appearing at the first spot on Google, [...]
Popularity: 36%
Continue reading “Does Page Length Matter?”
published by Gary in On Page SEO
Web page length is different from web page size because you can have huge page without having much on it. For instance, lengthy JavaScript and heavy images can increase the size of your web page significantly without contributing to the content of your page. So for this blog post when I say page length [...]
Popularity: 42%
Continue reading “Does You Web Page Length Matter?”
published by Gary in On Page SEO
The anchor text is the text that appears within the linking tag, that is, in <a href=”http://www.phoenixrealm.com”>SEO and Web Design Blog</a>, “SEO and Web Design” is the anchor text of the link. The anchor text is very important because it tells the human readers as well as the search engines what sort of information the [...]
Popularity: 48%
Continue reading “The importance of anchor text”
published by Gary in On Page SEO
Search engine optimisation needs to be tackled at two fronts: off-page and on-page optimisation. In this post we’ll talk about on-page optimisation because this is more important; when all is said and done, it is your website that matters the most eventually. On-page optimisation involves doing all you can do on your website so that [...]
Popularity: 45%
Continue reading “On Page Optimisation”
published by Gary in On Page SEO | SEO
There is no sure-shot, short-cutway of getting into the top 10 results of the major search engines if you ask me frankly. What you can do is, increase the chances, and keep on increasing the chances until you really begin to appear among the top 10 ranking results. If you try hard, and if you [...]
Popularity: 57%
Continue reading “SEO: Getting Top 10 Rankings on Search Engines”
published by Gary in Keyword Research | Link Strategies | On Page SEO | SEO
Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:
Popularity: 100%
Continue reading “Top 10 SEO Mistakes”
Recent Comments