Archive for Organic SEO articles

Social Search and SEO

Oct 312009

published by Gary in Organic SEO | Rep. Management | SEO | SEO Tips with 13 comments

So how is the social search engine relevant to SEO?

It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online network and to start seriously considering or putting more effort in the social media efforts.

Here are a few tips on what you should immediately do to get the most of Google Social Search (remember this may be in experimental mode now but you want to reap the benefits even before it’s fully released):

Get a Google Account and update your public Google profile – Add links to your facebook, twitter, myspace, jaiku, blog, flickr, and whatever other links you want to appear when contacts (hopefully your clients or the friends of your friends, who can turn into clients) search for terms that appear as content in those links.

Get more active in social network sites – Been neglecting your social site accounts? Start adding friends and posting updates WITH KEYWORDS. Don’t get spammy but think of real updates where you can insert a keyword or two. Oh and don’t forget to set your profile on public.

Get reviewed - Find ways to get reviewed by real people on industry-specific sites or even on their websites. Remember the real aim for many clients is conversion and not just traffic. For this word of mouth is still the best way to go. In search terms social search and reviews from people in your social circle is still equivalent to word of mouth. The more people review your site/product/service the more chances you get to appear on the social search results of their contacts.

Hope you find this helpful. Happy Halloween everyone!

Popularity: 42%

Google Likes Brands Because of Quality

Mar 112009

published by Gary in Google Page Rank | Organic SEO | Rep. Management | SEO | Web Video with 10 comments

Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias towards known brands but due to their commitment to give users the best possible results, [...]

Carewords and Keywords

Mar 92009

published by Hannah in Article Writing | Copywriting | On Page SEO | Organic SEO with 3 comments

Keywords and key phrases. Stuff that makes the SEO world go round.
What keywords usually refer to in SEO terms are the search terms users enter and websites need to rank for in order for the site link to appear on search engine results. They are very important if you want to get people to your [...]

The Importance of Relevance

Feb 62009

published by Hannah in Organic SEO with 6 comments

On my last post i gave some tips on how to increase search engines’ perception of your web pages as being relevant to your targeted keywords and phrases. Before I continue let me thank Marc for pointing out two important tips I overlooked: getting inbound links from relevant pages and also using relevant tagged images.
On [...]

Link Building - Why It’s Gotten Harder

May 142008

published by Gary in Back Links | Blogging | Link Strategies | Organic SEO | SEO with 11 comments

In a previous post of mine I stated that “organic link building is making more and more sense“. A statement I definitely believe but a statement with lots of things going on behind it. Nowadays if you look at your own link building campaign efforts and compare it to the amount of effort you needed [...]

Link Love: Why I Love Giving It Away

Apr 172008

published by Hannah in Link Strategies | Organic SEO | Rep. Management | SEO with 6 comments

Since we’ve been on the topic of gifts and freebies let’s talk about giving away links. One of the things we all love to get are inbound links but do you pass the link love?
Linking to other sites is actually very good practice and has multiple benefits affecting differing aspects such as the site’s SEO, [...]

Natural SEO Is Always Better Than Paid Online Marketing

Sep 192007

published by Gary in Online Marketing | Organic SEO with 7 comments

No, I’m not against paid online marketing and sometimes it is necessary to indulge in it to get quick, timely exposure to your online business. Paid online marketing means running Pay-Per-Click campaigns and paying other webmasters (sometimes directly, sometimes through ad-brokers) to display your links and banners. Unlike natural search engine optimisation paid online marketing [...]

What’s Better — Organic SEO or Pay-per-click?

May 212007

published by Gary in Online Marketing | Organic SEO | Pay-Per-Click with 1 comment

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance: it depends on how much time and budget you have at your disposal and what are your immediate and long-term priorities. Let’s first quickly see what organic seo and pay-per-click mean.
Organic SEO
Organic SEO, or natural SEO fetches you higher search [...]