Archive for SEO articles

Does You Web Page Length Matter?

Sep 212007

published by Gary in On Page SEO with 8 comments

Web page length is different from web page size because you can have huge page without having much on it. For instance, lengthy JavaScript and heavy images can increase the size of your web page significantly without contributing to the content of your page. So for this blog post when I say page length I mean the number of words you should have on your page. How many words should you have? And does it matter what’s the length of your web page in terms of the number of words you have on it?

My personal take is that it doesn’t really matter as long as you are giving enough information on your page. What’s important is the relevance. You don’t need to go on and one just because you have to write n number of words. But to be on a safer side I’d say you should have anywhere between 200-400 words and that too organised under proper headings. Try to have one main heading and at least one sub-heading (<h2></h2>) and a couple of links carrying your keywords as your anchor text and you are on a safe plain and after that your SEO depends on many other factors.

But why do some SEO experts insist on greater length of web page? The more you write, the more you can use your keywords, and that’s the basic idea. The keyword density should be anywhere between 2-5% of your total number of words and if you merely have say, 150 words, the 3% keywords in it will sound odd. When your text is longer you get more chance to use multiple sub-headings, bulleted lists and blockquotes and all these tags are good for SEO.

Popularity: 41%

Rand on Keyword Research Data

Sep 202007

published by Gary in Keyword Research with 1 comment

It is not often that I link to other posts, but today I cannot seem to help myself.
Rand has written “An Exhaustive List of Search Engine Based Keyword Research Data“, and fairly exhaustive it is. I read quite a few blogs on a daily basis and there very few post that have me searching [...]

Natural SEO Is Always Better Than Paid Online Marketing

Sep 192007

published by Gary in Online Marketing | Organic SEO with 7 comments

No, I’m not against paid online marketing and sometimes it is necessary to indulge in it to get quick, timely exposure to your online business. Paid online marketing means running Pay-Per-Click campaigns and paying other webmasters (sometimes directly, sometimes through ad-brokers) to display your links and banners. Unlike natural search engine optimisation paid online marketing [...]

How To Prepare Your Website For Directory Submissions

Sep 172007

published by Gary in Back Links with 3 comments

Directory submissions are important for your search engine rankings as I’ve already discussed this in Importance of submitting to Web Directories. Since almost all online directories are human-edited (humans decide whether your link should be there or not) your primary tasks is to convince that unknown editor that your website deserves to be included. How [...]

10 tips for effective reciprocal linking

Sep 142007

published by Gary in Link Strategies with 5 comments

Due to excessive exploitation of this tactic many webmasters, and even SEO consultants doubt the benefit of carrying out reciprocal linking campaigns. Reciprocal linking means exchanging links with slightly similar, complimenting websites for search engine optimisation. Search engines, especially Google, rank those websites higher that are linked to by various other websites. They assume that [...]

The Importance of back links in SEO

Sep 122007

published by Gary in Back Links with 5 comments

The importance of back links in SEO (also referred to as inbound links) stems from the fact the Google uses them to evaluate or at least as an indicator as to the quality of your content. In fact they attach so much importance to back linking that back in 2005 Google filed a patent application [...]

Review: Dave Naylor’s UK SEO Blog

Sep 102007

published by Gary in SEO with 1 comment

If you love good, attractive layouts, then you are going to love Dave Naylor’s UK SEO blog too. Dave is an SEO consultant who believes in getting ranked #1 with a mixture of both White Hat and Black Hat SEO tactics — it all depends on the need of the hour.
You don’t find long, tutorial [...]

SEO - What Should Your URL Have? Dashes, Underscores, or None?

Aug 312007

published by Gary in SEO with 2 comments

Ideally, none, but sometimes you have to separate words for greater clarity. Since you cannot have spaces, it’s better to have dashes. There are many content management solutions and online publishing platforms that use underscores to separate words in long URLs but it’s been noticed that the search engines prefer dashes over underscores although according [...]

Effective SEO Keyword Research Analysis

Aug 242007

published by Gary in Keyword Research with 2 comments

Every SEO campaign begins with well-thought-out keyword research analysis. Focus on wrong keywords and it may take several months to get back on track, leave alone the Herculean task of re-optimising hundreds of wrongly-optimised pages. So how do you zero-in on the right keywords or keyword-combinations?
Although there are lots of free keyword-research tools available on [...]

The 5 worst SEO mistakes

Aug 202007

published by Gary in SEO with 8 comments

Seemingly innocuous SEO mistakes can sometimes give rise to disastrous results. Here I’m listing the 5 worst SEO mistakes the webmasters commit.
1] Not having a unique title for every page
This mistake occurs at lots of websites, and even big companies commit this SEO blunder. A web page title is a great way of telling your [...]