published by Gary in SEO Basics
How to search engine optimise your website has become a perennial question. You can find hundreds of ways to optimise your website for search engines but these ways are so many, and so intricate, that one often feels lost. In this post, very briefly, and quickly, I’ll explain the most fundamental steps you can take to search engine optimise your website. Here they are:
Have lots of relevant content
Lots of here means, lots of. The more relevant content you have, the greater is the chance of getting ranked higher. Lots of pages increase the probability of getting linked to by other webmasters. The more they link to you, the greater is the frequency with which the search engines spider your various pages. The more pages you have indexed, the greater is the number of people finding you through search engines. So you see, it becomes a self-feeding cycle. Keep it going by continuously adding fresh, relevant content to your website.
Create compelling titles and headlines
The search engines carefully evaluate your text in the title and headlines tags and in fact the title of your web page prominently appears as a hyperlink on the search engine result pages. Your page title truly represents the overall subject of your individual web page. Use your important keywords in your title but only if those keywords are relevant to your web page.
Similarly, the headings and sub-headings represent paragraphs and ideas. It’s been observed that once on your page, 8 out of 10 people will read your headlines but only 2 out of 10 will read the rest of the copy. This is why the search engines pay such a close attention to what you say within your header tags.
Use your keywords at the right spots
You should use your keywords and key phrases
- As anchor text. Anchor text (text between <a> and </a>) tells the search engines as well as the human readers the nature of the web page being linked to. If your keyword appears with the link, it means you have more information/sources about that keyword.
- In the lists. When you use your keywords in the bulleted lists (<li></li>) it means you’ve got a list of things about that keyword, and if you have a list of things about that keyword, then that keyword must be relevant to what you have on the page.
- As bold text. Just once or twice and don’t overdo it.
- Within the header tags. As mentioned above.
- In the title tag. As mentioned above.
- Once or twice in every paragraph.
Keep your website accessible
Keep your website accessible by keeping it as text-friendly as possible. Use proper ALT text with IMG tags. Keep the JavaScript and other bells and whistles to the minimum. Always test your website with a text-only browser and see that none of your important messages are left out.
These steps are an important start. Although, as already said, there are hundreds of things you can do to search engine optimise your website, these steps can take you a long way in getting good positions on the search engine result pages.
Popularity: 40%
published by Gary in Link Strategies
Buying links for SEO or PR is not a good idea, but buying them for quality traffic is.
Google uses inbound links to rank websites. When they decided to use the inbound links as a factor in their ranking algorithm the idea was to see how popular the website is, and if a website is popular [...]
Popularity: 37%
Continue reading “Is Buying Links for SEO a Good Idea?”
published by Gary in Google Page Rank
Your Google PageRank tells how important your website is. The importance of your website is gauged by how many websites link back to you. And it is not as simple as it seems. Even the websites linking to you too must have a good Google PageRank. This means the websites linking to you should also [...]
Popularity: 39%
Continue reading “What is Google PageRank?”
published by Gary in RSS | SEO
Recently Google Acquired FeedBurner - the RSS feed management tool preferred by many bloggers and other online content publishers. With Google being a search engine company and FeedBurner having RSS subscriptions analytical data of almost a million of feed, what’s going to be the SEO implication of this acquisition?
There might be two reasons why Google [...]
Popularity: 41%
Continue reading “The SEO Implications of Google Acquiring FeedBurner”
published by Gary in On Page SEO
The anchor text is the text that appears within the linking tag, that is, in <a href=”http://www.phoenixrealm.com”>SEO and Web Design Blog</a>, “SEO and Web Design” is the anchor text of the link. The anchor text is very important because it tells the human readers as well as the search engines what sort of information the [...]
Popularity: 48%
Continue reading “The importance of anchor text”
published by Gary in Back Links | Link Strategies
The fundamental difference between a search engine and a web directory is that a search engine spiders the Internet to look for new web pages and then indexes the web links according the relevance it attaches to those links. In a web directory on the other hand, you submit your links manually under a suitable [...]
Popularity: 83%
Continue reading “Importance of submitting to Web Directories”
published by Gary in Link Strategies
This week I have a series of three posts for you, with the theme “The importance of…”:
Today - The Importance of Foundation Inbound Links
Wednesday - The importance of anchor text
Friday - Importance of submitting to Web Directories
The Importance of Foundation Inbound Links
Do you wonder why the search engines attach so much significance to inbound [...]
Popularity: 44%
Continue reading “The Importance of Foundation Inbound Links”
published by Gary in Back Links
The question of how well you rank on various search engines only comes into the picture once your website is indexed by the search engines. For that the search engine crawlers somehow have to crawl your website and to crawl your website they have to reach it. If your website exists in total isolation — [...]
Popularity: 53%
Continue reading “How to get your website indexed”
published by Gary in SEO Basics
There was a time when the meta tags used to rule the roost of search engine placement. Put some keywords in the keywords meta tag, put a nice description in the description tag, and a nice title in the title tag, and you were almost done.
Not any more. In fact if you center your SEO [...]
Popularity: 49%
Continue reading “Do Meta Tags Help SEO?”
published by Gary in On Page SEO
Search engine optimisation needs to be tackled at two fronts: off-page and on-page optimisation. In this post we’ll talk about on-page optimisation because this is more important; when all is said and done, it is your website that matters the most eventually. On-page optimisation involves doing all you can do on your website so that [...]
Popularity: 45%
Continue reading “On Page Optimisation”
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