Archive for SEO articles
published by Gary in Link Strategies
Purchasing links (this actually means paying the other webmasters to put your link on their popular web pages) is an integral part of Internet marketing these days. I’m not going to go into the right and wrong of this exercise, at least at this moment. Buying link space on other websites is prevalent. It pays, and helps you improve your overall search engine ranking. Less popular websites can share the limelight with more popular websites by putting their links on those websites.
When paying for links the ROI should justify the expense, and sometimes it can be lots of expense, depending upon the popularity of the website publishing your link. You cannot control the number of hits, or the ranking numbers that you get from those links, but you can certainly make sure that once people visit your website through those external links a majority of them perform the desired actions, may it be consuming your content, clicking on ads, dropping you their email addresses, hiring you or buying from you. So before starting your link purchase campaign you should take care of the following:
- Well-structured sitemap: It’s very important that your visitors can visit all the relevant sections of your website from any part of your website. Nowhere they should feel lost. Sometimes they get frustrated and leave the website even when they are eager to transact with the website owner.
- Lean, fast-loading pages: It shouldn’t take them ages to load the page. Even if you have some heavy pages with large, high-resolution images or videos, give them on option to go to those pages after arriving at a fast loading page.
- Headings to highlight: Most people that come from other web pages are in a hurry, whatever is the reason. If your landing page has lots of text — big paragraphs — without highlights and headlines, they are going to feel intimidated and leave. Using headings to highlight the main purpose for the existent of the page lets them know immediately what you have for them. After that it’s up to them what they want to do.
Purchasing links from other websites not only help you improve your ranking it also sends lots of relevant traffic your way. Don’t let that traffic go to waste by ignoring what they experience once they are on your website.
Popularity: 31%
published by Gary in SEO
Search engine optimisation has gradually emerged out of the shadow of keyword-spammers and “tweakers” and evolved into a highly specialised field. I think the future of SEO is quite bright with more and more online businesses depending on traffic from other sources. I have purposely not said “traffic from search engines” because although a big [...]
Popularity: 28%
Continue reading “The Future Of SEO”
published by Gary in Back Links | Link Strategies | SEO
Anybody remotely interested in link development and linking strategies should take a look at this post “Five Link Development Experts: A Group Interview” by Rae Hoffman.
Rae and four other link strategy experts Eric Ward, Rand Fishkin, Roger Montti and Todd Malicoat take part in in a question and answer session which reveals valuable insight in [...]
Popularity: 33%
Continue reading “Five Link Development Experts: A Group Interview”
published by Gary in On Page SEO | SEO | Website Design
Given the easy availability of 100s of web designing tools, every kid at the corner can stop vandalising the neighbour’s wall for a while, go home, “design” a website and upload it in a matter of a few minutes, and then come back and resume the vandalising. Yes, it is that easy to create web [...]
Popularity: 45%
Continue reading “Why Clean Markup Matters to Your SEO”
published by Gary in SEO | Website Design
The longer people stay on your website browsing different pages, the greater is the chance that they’ll do business with you. On an average people on the Internet leave a website within the first minute of reaching it. Unless there is something compelling to make them explore further, they are simply going to click away [...]
Popularity: 34%
Continue reading “How To Increase Your Website Stickiness”
published by Gary in On Page SEO | SEO | Wordpress
The search engines love headlines — those wise nuggets of text you enclose within the <h1>, <h2> tags. No, it’s not some fetish about large texts, it’s just that the headlines are supposed to make the text on your web pages scannable, and scannable text, if written well, gives a fair indication of what your [...]
Popularity: 41%
Continue reading “Use Headlines to Boost Your SEO”
published by Gary in SEO | Social Media | Wordpress
I read another good article today on “How to SEO Your Wordpress Blog” some of it is a little old hat, and most of the suggestions have already been implemented on Phoenixrealm.
However, there were a couple of more intersting items:
A list of ping services (I currently only use the WP default one)
Using Technorati to categorise [...]
Popularity: 34%
Continue reading “How to SEO Your Wordpress Blog”
published by Gary in SEO | Social Media
With the advent of websites like Digg, del.icio.us and even StumbleUpon, social media marketing has become a ineluctable aspect of valid search engine optimization (SEO) strategy. Apart from these link-sharing services, websites like LinkedIn, Friendster and MySpace let people share not only links, but many other interests too.
If by any chance you are not aware [...]
Popularity: 31%
Continue reading “Social Media Marketing and SEO”
published by Gary in Keyword Research | On Page SEO | SEO
Some SEO experts believe in keyword density and some don’t. I’m talking about keyword density in terms of writing SEO content for your web pages. Does it matter how many times you repeat the keywords and key expressions in your web page copy? Can a percentage of, say, 5, help you boost your search engine [...]
Popularity: 50%
Continue reading “Is Keyword Density Relevant?”
published by Gary in SEO
Blogging is not merely used to describe your sleeping patterns or to chronicle the potty habits of your pooch. As more and more individuals and corporations use blogging to reach out to niche markets, it has become a prominent ingredient of the Internet marketing strategy. Blogging can greatly enhance your SEO efforts because blogging is [...]
Popularity: 26%
Continue reading “SEO By Blogging”
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