Archive for SEO articles
published by Hannah in SEO | Website Design
Mobile devices are so popular nowadays that the traffic that mobile search brings can no longer be discounted. Because of this plenty of websites now offer mobile versions of their website. If you already have a mobile site though you should make sure that you stay informed about the changes/improvements done by search engines in relation to mobile search to ensure that your mobile site is optimised for mobile search.
One of the improvements in mobile search that you can expect Google to focus on in predictive search. We know this because of a paper published by two Google employees, Maryam Kamvar and Shumeet Baluja, titled Query Suggestions for Mobile Search: Understanding Usage Patterns. The paper revealed that:
- users rely heavily on query suggestions, and that;
- users will accept a correct suggestion quickly
Because of these findings Kamvar and Baluja concluded that:
- Mobile search results should show as many suggestions in a small list as possible
- Suggestion lists should show a constant number of suggestions (thus maximise space usage compared to instances wherein only a couple of results are suggested)
- Suggestions viewed 3 times should NOT be displayed as a suggestion again and should instead be replaced with another suggestion
- Suggestions that result in lots of key presses should be replaced
While these findings and conclusions mostly are the concern of search engines (since they’re the ones who have to figure out a way to implement the changes) web designers and SEO will do well to prepare for the upcoming changes.
For web designers what this means is that they should ensure that the mobile site is designed for efficient navigation so that the number of key presses are reduced once the user arrives on the website. This means concise content and an efficient information architecture.
For SEOs what this means is that they should ensure that mobile pages are optimised for really relevant keywords. You wouldn’t want to be listed for not so relevant keywords because if you get listed 3 times without being clicked on by users if Google listens to this paper’s conclusion it would mean that your site would be replaced by another suggestion. Another reason why you should be more careful in keyword selection is that you would want users to be directed to the exact page they want to be in or at least just be a couple of clicks away. Again as the research suggests links that lead to an increase in key presses will be replaced by a link that does not lead to as much key presses.
Popularity: 57%
published by Hannah in Blogging | SEO | Social Media | Wordpress
WordTwit is a new Wordpress plugin that’s would be very useful for twitterrers. It’s also a good way to promote your Wordpress blog on Twitter so that friends following you on Twitter but do not subscribe to your blog will know each time you put up a new blog post.
This is a great plugin for [...]
Popularity: 67%
Continue reading “WordTwit”
published by Hannah in General | Rep. Management | SEO | SEO Basics | SEO Tips
If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.
Google will delete you from their index but they will restore your URL in their index as soon as they confirm [...]
Popularity: 76%
Continue reading “Hacked site? Stop worrying and start working.”
published by Hannah in SEO
Loren Baker of Search Engine Journal recently compared the results of their survey with Search Engine Round Table’s survey. The surveys both tackled the issue of whether SEO bloggers reported their shadier colleagues/competitors to Google or not. The funny thing about the two surveys is that they yielded very different results as seen below:
Search Engine [...]
Popularity: 27%
Continue reading “Do SEO Bloggers Tell Big Daddy their Woes?”
published by Hannah in Keyword Research | SEO
A couple of months back I posted an entry on Yahoo! Search Assist and touched on how this can help SEOs find more specific keywords they should consider optimising for. I have just been playing around and not having visited Yahoo that much lately only just noticed the great addition to search assist.
Before even after [...]
Popularity: 33%
Continue reading “Making the Most of Yahoo’s Search Assist”
published by Hannah in On Page SEO | SEO | SEO Basics
While most are conscious about ranking well in SERPs many overlook the need to optimise for image search. Image search should NOT be overlooked since it can bring in considerable amount of traffic. As an example, in my personal blog it’s really funny how the search term “Mila Jovovich” gives me the most search traffic [...]
Popularity: 48%
Continue reading “Image Rank Factors”
published by Gary in Back Links | Blogging | Link Strategies | Organic SEO | SEO
In a previous post of mine I stated that “organic link building is making more and more sense“. A statement I definitely believe but a statement with lots of things going on behind it. Nowadays if you look at your own link building campaign efforts and compare it to the amount of effort you needed [...]
Popularity: 56%
Continue reading “Link Building - Why It’s Gotten Harder”
published by Hannah in RSS | SEO | SEO Tips
There are plenty of things you can do and should do to optimise your feeds aside from just clicking on a couple of Feedburner “activate” buttons. Some of the things you can do are actually the same things you do to optimise any normal web page including:
Using keywords - Use keywords in your channel and [...]
Popularity: 39%
Continue reading “Feed Optimisation Tips”
published by Hannah in Blogging | SEO
Everyone talks about optimising a webpage but for those that have blogs it is important that the blog feeds also be optimised. Remember that RSS feeds are not just blog subscribers but can also be a venue for the generation of new traffic. When a blog feed is properly optimised it can actually aid in [...]
Popularity: 31%
Continue reading “Feed Optimisation and Analysis via Feedburner”
published by Hannah in Online Marketing | SEO
Early last month Gary gave a review on MarketingSherpa’s Landing Page Handbook. For those that didn’t go ahead and buy a copy since you weren’t convinced of the usefulness I would suggest that you visit their website because you’ll find it to be a very good resource. The MarketingSherpa website allows even non-members access to [...]
Popularity: 26%
Continue reading “Optimising Landing Pages with MarketingSherpa”
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