Archive for Rep. Management articles

Social Search and SEO

Oct 312009

published by Gary in Organic SEO | Rep. Management | SEO | SEO Tips with 16 comments

So how is the social search engine relevant to SEO?

It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online network and to start seriously considering or putting more effort in the social media efforts.

Here are a few tips on what you should immediately do to get the most of Google Social Search (remember this may be in experimental mode now but you want to reap the benefits even before it’s fully released):

Get a Google Account and update your public Google profile – Add links to your facebook, twitter, myspace, jaiku, blog, flickr, and whatever other links you want to appear when contacts (hopefully your clients or the friends of your friends, who can turn into clients) search for terms that appear as content in those links.

Get more active in social network sites – Been neglecting your social site accounts? Start adding friends and posting updates WITH KEYWORDS. Don’t get spammy but think of real updates where you can insert a keyword or two. Oh and don’t forget to set your profile on public.

Get reviewed - Find ways to get reviewed by real people on industry-specific sites or even on their websites. Remember the real aim for many clients is conversion and not just traffic. For this word of mouth is still the best way to go. In search terms social search and reviews from people in your social circle is still equivalent to word of mouth. The more people review your site/product/service the more chances you get to appear on the social search results of their contacts.

Hope you find this helpful. Happy Halloween everyone!

Popularity: 83%

Google Likes Brands Because of Quality

Mar 112009

published by Gary in Google Page Rank | Organic SEO | Rep. Management | SEO | Web Video with 10 comments

Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias towards known brands but due to their commitment to give users the best possible results, [...]

Hacked site? Stop worrying and start working.

May 302008

published by Hannah in General | Rep. Management | SEO | SEO Basics | SEO Tips with 2 comments

If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.

Google will delete you from their index but they will restore your URL in their index as soon as they confirm [...]

Link Love: Why I Love Giving It Away

Apr 172008

published by Hannah in Link Strategies | Organic SEO | Rep. Management | SEO with 7 comments

Since we’ve been on the topic of gifts and freebies let’s talk about giving away links. One of the things we all love to get are inbound links but do you pass the link love?
Linking to other sites is actually very good practice and has multiple benefits affecting differing aspects such as the site’s SEO, [...]

How’s Your Reputation?

Mar 192008

published by Hannah in Rep. Management | SEO | Social Media with 2 comments

That is a question each SEO should ask. In this industry, just like in any other industry, your repuation is very important if you want to attract customers. I also believe that it is even more important in SEO and other web-based industries because a lot of times customers learn about you without even getting [...]

Joining the Ranks of the Great Ones

Feb 292008

published by Hannah in Blogging | General | Rep. Management with 4 comments

However much we might emphasise the importance of SEO the truth is that people are right when they say that content is still king. Nowadays, with the advent of blogs, website content has become easier and easier to generate resulting in more and more pages out there about every conceivable topic on earth. It is [...]

Search Engine Reputation Management (SERM)

May 302007

published by Gary in Rep. Management with 2 comments

Joost de Valk has written an excellent post on Search Engine Reputation Management (SERM).
Although not directly related to Search Engine Reputation Management, for some of the less competitive keywords that I target, my sites often take 8 slots of the 1st page of Google. Joost suggests that this is not necessarily a good idea, and [...]