Archive for Rep. Management articles

Link Love: Why I Love Giving It Away

Apr 172008

published by Hannah in Link Strategies | Organic SEO | Rep. Management | SEO with 4 comments

Since we’ve been on the topic of gifts and freebies let’s talk about giving away links. One of the things we all love to get are inbound links but do you pass the link love?

Linking to other sites is actually very good practice and has multiple benefits affecting differing aspects such as the site’s SEO, usability, and even credibility.

  • Getting the attention of the site/blog you link to. The chances of someone linking back to your site (or at least visiting your site) increases when you link to them.
  • Giving credibility to your statements. By linking to your resources you help back up your statements. Citing references will make your statements more credible.
  • Avoiding plagiarism. If you quote the statements of others or get ideas from other people/sites linking to them gives them credit for their work.
  • Providing your readers easy access to find the additional information they need. By linking to relevant articles/sites mentioned or used as resource in your blog post your provide readers you help your readers find more information without having to search for it. While some do not like this thinking that it will result in readers “leaving” their website you should realise that if your reader does decide to leave your site it would be because they have either found the information they need in your site and will leave satisfied or can not find what they are looking for and leave disgruntled. By offering links to useful information you ensure that even if your content does or does not contain the exact information they need they will remember that they can find other related information through your site.

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How’s Your Reputation?

Mar 192008

published by Hannah in Rep. Management | SEO | Social Media with 2 comments

That is a question each SEO should ask. In this industry, just like in any other industry, your repuation is very important if you want to attract customers. I also believe that it is even more important in SEO and other web-based industries because a lot of times customers learn about you without even getting […]

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Joining the Ranks of the Great Ones

Feb 292008

published by Hannah in Blogging | General | Rep. Management with 4 comments

However much we might emphasise the importance of SEO the truth is that people are right when they say that content is still king. Nowadays, with the advent of blogs, website content has become easier and easier to generate resulting in more and more pages out there about every conceivable topic on earth. It is […]

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Search Engine Reputation Management (SERM)

May 302007

published by Gary in Rep. Management with 2 comments

Joost de Valk has written an excellent post on Search Engine Reputation Management (SERM).
Although not directly related to Search Engine Reputation Management, for some of the less competitive keywords that I target, my sites often take 8 slots of the 1st page of Google. Joost suggests that this is not necessarily a good idea, and […]

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