Archive for Back Links articles

Spam Scare: What to Do

May 12008

published by Hannah in Back Links | Link Strategies | SEO | SEO Mistakes | SEO Tips with 1 comment

What would you do if you suddenly get a massive amount of inbound links and find out its all spam?

If you know anything about SEO you know that we all loooove inbound links however we don’t want a whole slew of irrelevant links from who knows where. Of course if you are into paid links and invested in buying links then you wouldn’t be sad but we all know that there’s the danger of being flagged by Google because, as I have posted earlier, they frown on link schemes. So I ask again what will you do if this happens to you?

A SEOmoz member, Calamier, recently had to holler for help because this is exactly what happened to him. From 4000+ links his inbound link numbers soared to 24000+. Upon investigation of the inbound links he found out that they came from “a huge list of irrelevant sites” with every topic imaginable including “casinos, kosher meat, viagra, guns, link directories, and Nigerian SEO companies.”

In my opinion he did a good job of washing his hands by posting about his problem in YOUmoz since he can at least point to it and say he was horrified in case he gets penalised for the links. According to the helpful commenters though what he can do (and what we can do in case it happens to us) include:

  • submitting a report to Google Webmasters Tools
  • posting a thread at Webmasters Central
  • create a redirect string using the browser referrer string to alert search bots of potential malicious activity - The problem with this is that it will be time consuming to do this for thousands of links!
  • email the webmasters of referring sites one by one - Again not scalable.
  • ask Rand for help - Rand actually offered to help in case the site got penalised! Nice. I guess this is one of the reasons why it pays to be a SEOmoz premium member and be an active YOUmoz contributor. ^_^

It was the people’s consensus that it is more likely that the site will not be penalised especially if it has no previous history of any black hat methods employed.

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The Domain Age Factor in Links

Apr 272008

published by Gary in Back Links | Link Strategies | SEO with 3 comments

We all know that the age of a domain affects search ranking. Because of this many websites have resorted in buying old domain names in order to benefit from the aging. This is not a bad thing at all especially if the domain bought is relevant to the site’s theme and the new site being […]

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Link Building Using Search

Feb 132008

published by Hannah in Back Links | Link Strategies | SEO | SEO Tips with 3 comments

If you are running out of ideas for your link building campaign and have done the usual methods of hunting for links you might be relieved to know that there is another simple method you might have missed - link building using search.
Link building using search is might be a little time consuming, depending on […]

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The Value Of Quality Link Building In SEO

Dec 22007

published by Gary in Back Links with 3 comments

Quality link building involves getting inbound links to increase the overall SERP positions of not only your website’s homepage, but also your deeper URLs.
Simply exchanging links indiscriminately with other webmasters and bloggers, although this creates lots of noise, it does not necessarily generate any great SEO value for you. In order to engage in meaningful […]

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How To Prepare Your Website For Directory Submissions

Sep 172007

published by Gary in Back Links with 3 comments

Directory submissions are important for your search engine rankings as I’ve already discussed this in Importance of submitting to Web Directories. Since almost all online directories are human-edited (humans decide whether your link should be there or not) your primary tasks is to convince that unknown editor that your website deserves to be included. How […]

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The Importance of back links in SEO

Sep 122007

published by Gary in Back Links with 4 comments

The importance of back links in SEO (also referred to as inbound links) stems from the fact the Google uses them to evaluate or at least as an indicator as to the quality of your content. In fact they attach so much importance to back linking that back in 2005 Google filed a patent application […]

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Importance of submitting to Web Directories

Jun 202007

published by Gary in Back Links | Link Strategies with 12 comments

The fundamental difference between a search engine and a web directory is that a search engine spiders the Internet to look for new web pages and then indexes the web links according the relevance it attaches to those links. In a web directory on the other hand, you submit your links manually under a suitable […]

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How to get your website indexed

Jun 152007

published by Gary in Back Links with 4 comments

The question of how well you rank on various search engines only comes into the picture once your website is indexed by the search engines. For that the search engine crawlers somehow have to crawl your website and to crawl your website they have to reach it. If your website exists in total isolation — […]

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SEO: The Benefits of Directory Submissions

Apr 32007

published by Gary in Back Links with 8 comments

Two extremely popular and important Internet directories are DMOZ and Yahoo! Unlike Google, that is a search engine, directories organise links under various categories and sub-categories. Due to all the hype that search engines get most web masters fail to recognise the significance of submitting their links to Internet directories. Although very few people these […]

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Five Link Development Experts: A Group Interview

Mar 152007

published by Gary in Back Links | Link Strategies | SEO with No comments

Anybody remotely interested in link development and linking strategies should take a look at this post “Five Link Development Experts: A Group Interview” by Rae Hoffman.
Rae and four other link strategy experts Eric Ward, Rand Fishkin, Roger Montti and Todd Malicoat take part in in a question and answer session which reveals valuable insight in […]

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