Archive for SEO Basics articles

The SEO Christmas Alphabet: C for Content

Dec 152008

published by Hannah in Copywriting | SEO | SEO Basics with 8 comments

This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. For the most part I believe that it is because many wish to get as much money out of their sites while spending as little money and effort as they can. I guess this is true for many things, not just websites. If you look at the truly successful websites though you’ll see that the success really hinged on the content. SEO as I’ved said time and time again can only get you so far. It will help bring in traffic but it won’t guarantee success. So next time you take a look at your site or a client’s site be honest in your assessment of the content. Remember the website doesn’t need to have an astoundingly novel content but it does need to offer something of real value that will make it worth to visitors to not just visit once but to keep on returning.

As for the SEO aspect when it comes to content be sure to:

  • use keywords as often as possible - Things to remember in placing keywords in your content would be: the importance of keyword selection, keyword density (don’t make it spammy!), and the placement of keywords.
  • make it readable/viewable not only by humans but also by the search engine spiders.
  • also take into account content other than text (images & multimedia content).
  • hire an SEO copywriter to check if your content needs any editing or rewriting.

Popularity: 35%

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Hacked site? Stop worrying and start working.

May 302008

published by Hannah in General | Rep. Management | SEO | SEO Basics | SEO Tips with 2 comments

If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.

Google will delete you from their index but they will restore your URL in their index as soon as they confirm [...]

Popularity: 76%

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Image Rank Factors

May 172008

published by Hannah in On Page SEO | SEO | SEO Basics with 4 comments

While most are conscious about ranking well in SERPs many overlook the need to optimise for image search. Image search should NOT be overlooked since it can bring in considerable amount of traffic. As an example, in my personal blog it’s really funny how the search term “Mila Jovovich” gives me the most search traffic [...]

Popularity: 49%

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Rank Checker Review and a Short Lesson on URLs and Domains

Apr 162008

published by Hannah in Firefox | Phoenixrealm | SEO | SEO Basics | SEO Tools with 3 comments

Been trying out Aaron Wall’s new Firefox extension, Rank Checker, and it works really well. If you want to have no problems making it work though let me remind you of the difference between a URL and a domain.
We all know that the URL of a website is its HTTP address. For us that would [...]

Popularity: 50%

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Why Ask(.com) the Difference?

Feb 182008

published by Hannah in Link Strategies | SEO | SEO Basics with 4 comments

Why should you ask about the difference between search engine algorithms? As I have mentioned in previous posts, though Google is the big daddy of search, it is important to know the difference between the algorithms used by different search engines. The truth though is that when it comes to Google, Yahoo!, and MSN there [...]

Popularity: 46%

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Over Optimised: Is There Such a Thing?

Jan 302008

published by Hannah in SEO Basics | SEO Mistakes with 2 comments

Some SEO folks, when talking about keyword stuffing, pertain to the page as being over optimised. But is there really such a thing as over optimisation? I was mulling this over and realised that the term is contradictory. After all anything that is less or more than it should be simply isn’t optimised. Just for [...]

Popularity: 42%

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Options for Removing URL from Google

Jan 252008

published by Hannah in SEO | SEO Basics | SEO Tools with 2 comments

I don’t know how I missed Matt Cutts’ video on Webmaster Central Blog on removing your content from Google. Anyway it’s not too late to give a summary of the talk especially since it is very useful.
There are several options for removing your content from Google although not all options are very good. Dan, [...]

Popularity: 51%

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How To Tackle The Duplicate Content Problem

Sep 262007

published by Gary in SEO Basics with 19 comments

Google and other search engines can penalise you for having duplicate content on your website. This may be intentional or unintentional on your part. If it is intentional then either you have your reasons or you can get rid of the problem. On the other hand if duplicate content is being generated on your website [...]

Popularity: 41%

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Search Engine Optimising your website

Jul 42007

published by Gary in SEO Basics with 7 comments

How to search engine optimise your website has become a perennial question. You can find hundreds of ways to optimise your website for search engines but these ways are so many, and so intricate, that one often feels lost. In this post, very briefly, and quickly, I’ll explain the most fundamental steps you can take [...]

Popularity: 40%

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Do Meta Tags Help SEO?

Jun 132007

published by Gary in SEO Basics with 9 comments

There was a time when the meta tags used to rule the roost of search engine placement. Put some keywords in the keywords meta tag, put a nice description in the description tag, and a nice title in the title tag, and you were almost done.
Not any more. In fact if you center your SEO [...]

Popularity: 50%

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