Archive for Keyword Research articles
published by Hannah in Keyword Research | SEO
I have been posting about keyword selection in my last two posts and I thought that this would be a good time to discuss how and why you should factor in user habits when selecting keywords.
First of all I want to emphasise that internet users’ habits evolve rapidly. This is probably both a reason and a result of the rapidly changing internet. Due to the fast evolution in the needs and habits of internet users those in the internet industry have to adapt really fast as well in order to keep up. At the same time due to the numerous innovations in technology user needs and habits are also changed as well. That being said, how does this affect SEOs when it comes to keyword selection?
It affects SEO because this means that we constantly have to keep an eye on user habits so as to be able to choose the best keywords to optimise for. A few months back I read an article about the changing habits our users when it comes to search (I do apologise for not being able link to that post if you read this and think that it might be your post I am talking about leave a comment and I will link to you and give you credit). The article mentioned that users are learning that the results they get are more accurate when they type in more specific keywords than when using generic terms. Although generic terms still get a large search volume more and more users now enter specific terms in order to look for the information they need. What this means is that niche keyword phrases are becoming even more valuable in terms of SEO. Couple this fact with what I mentioned in my last post on keyword competitiveness means that more searches and less competition equals better ranking in SERPs and more traffic.
Aside from optimising for niche keywords you should also find out the common misspellings of your key terms. Even regular typists know that a misspelling is inevitable and ignoring the traffic that these misspellings can send your way is a big mistake. You should not optimise primarily for incorrect spellings because then your website would look amateurish BUT you should make sure that you at least rank for these misspelled words. One thing we can be sure that stays constant is that people will mistakes. Take advantage of those mistakes.
What are other user habits that you think affects keyword selection? Share it with the rest of us in the comments. ^_^
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Fun trivia: After writing this post I found out that I have been misspelling the word “misspelling” all my life (the spelling you see on this post is correct)!
Today is May 16, 2008
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published by Hannah in Keyword Research | SEO
On my last post I discussed how targeting keywords that are related to simple primary keywords are important, especially with the advent of Yahoo! search assist. Even without search assist though you should also give attention to more specialised keywords. Why is this?
As we all know very generic keywords, though they do have a very […]
Continue reading “Keyword Competitiveness”
published by Hannah in Keyword Research | SEO | SEO Tips
Though Yahoo! Search Assist was launched in Yahoo! Search US back in October, Yahoo’s announcement (just a few hours ago!) of search assist being rolled out in other countries made me remember the importance of choosing your keywords.
One of the biggest mistakes you can commit in SEO is choosing only primary keywords that are too […]
Continue reading “Related Keywords and Yahoo! Search Assist”
published by Gary in Keyword Research
It is not often that I link to other posts, but today I cannot seem to help myself.
Rand has written “An Exhaustive List of Search Engine Based Keyword Research Data“, and fairly exhaustive it is. I read quite a few blogs on a daily basis and there very few post that have me searching […]
Continue reading “Rand on Keyword Research Data”
published by Gary in Keyword Research
Every SEO campaign begins with well-thought-out keyword research analysis. Focus on wrong keywords and it may take several months to get back on track, leave alone the Herculean task of re-optimising hundreds of wrongly-optimised pages. So how do you zero-in on the right keywords or keyword-combinations?
Although there are lots of free keyword-research tools available on […]
Continue reading “Effective SEO Keyword Research Analysis”
published by Gary in Keyword Research
Long Tail keywords aren’t actually your conventional keywords like “web designer” or “copywriter” or “pole dancer”, they are sometimes complete sentences. For instance, a lawyer looking for a web designer for his law firm may search for “web designer for law firm” instead of merely “web designer”, or someone looking for a pole dancer in […]
Continue reading “Increase Your Traffic By Focusing On Long Tail Keywords”
published by Gary in Keyword Research
Scott over at StepForth SEO News Blog has written a good beginners guide to Keyword Research for Organic SEO.
The article guides you through:
Where to start
Creating phrase lists
Keyword tools
Checking search frequency
Checking the competition
Driving qualified traffic
For anyone new to SEO and inparticular keyword research this article will get you off to a great start.
Continue reading “Keyword Research for Organic SEO”
published by Gary in Keyword Research | Link Strategies | On Page SEO | SEO
Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years away from your destination. In this post I’m going to suggest 10 SEO mistakes that you should definitely avoid. There are 100s of things that can go wrong, but these top 10 SEO mistakes can cause you the most harm. Here they are:
Continue reading “Top 10 SEO Mistakes”
published by Gary in Keyword Research | On Page SEO | SEO
Some SEO experts believe in keyword density and some don’t. I’m talking about keyword density in terms of writing SEO content for your web pages. Does it matter how many times you repeat the keywords and key expressions in your web page copy? Can a percentage of, say, 5, help you boost your search engine […]
Continue reading “Is Keyword Density Relevant?”
published by Gary in Keyword Research | SEO
Keyword research is essential to me in trying to obtain the best results possible from the SERPS and in maximising traffic to my sites
I went to update my subscription at KeywordDiscovery - the yearly subscription is now nearly $600 per year. Although I believe this to be good value for money I spent some time […]
Continue reading “The Cost of Keyword Research”
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