Archive for Link Strategies articles

Spam Scare: What to Do

May 12008

published by Hannah in Back Links | Link Strategies | SEO | SEO Mistakes | SEO Tips with 1 comment

What would you do if you suddenly get a massive amount of inbound links and find out its all spam?

If you know anything about SEO you know that we all loooove inbound links however we don’t want a whole slew of irrelevant links from who knows where. Of course if you are into paid links and invested in buying links then you wouldn’t be sad but we all know that there’s the danger of being flagged by Google because, as I have posted earlier, they frown on link schemes. So I ask again what will you do if this happens to you?

A SEOmoz member, Calamier, recently had to holler for help because this is exactly what happened to him. From 4000+ links his inbound link numbers soared to 24000+. Upon investigation of the inbound links he found out that they came from “a huge list of irrelevant sites” with every topic imaginable including “casinos, kosher meat, viagra, guns, link directories, and Nigerian SEO companies.”

In my opinion he did a good job of washing his hands by posting about his problem in YOUmoz since he can at least point to it and say he was horrified in case he gets penalised for the links. According to the helpful commenters though what he can do (and what we can do in case it happens to us) include:

  • submitting a report to Google Webmasters Tools
  • posting a thread at Webmasters Central
  • create a redirect string using the browser referrer string to alert search bots of potential malicious activity - The problem with this is that it will be time consuming to do this for thousands of links!
  • email the webmasters of referring sites one by one - Again not scalable.
  • ask Rand for help - Rand actually offered to help in case the site got penalised! Nice. I guess this is one of the reasons why it pays to be a SEOmoz premium member and be an active YOUmoz contributor. ^_^

It was the people’s consensus that it is more likely that the site will not be penalised especially if it has no previous history of any black hat methods employed.

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The Domain Age Factor in Links

Apr 272008

published by Gary in Back Links | Link Strategies | SEO with 3 comments

We all know that the age of a domain affects search ranking. Because of this many websites have resorted in buying old domain names in order to benefit from the aging. This is not a bad thing at all especially if the domain bought is relevant to the site’s theme and the new site being […]

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Link Love: Why I Love Giving It Away

Apr 172008

published by Hannah in Link Strategies | Organic SEO | Rep. Management | SEO with 4 comments

Since we’ve been on the topic of gifts and freebies let’s talk about giving away links. One of the things we all love to get are inbound links but do you pass the link love?
Linking to other sites is actually very good practice and has multiple benefits affecting differing aspects such as the site’s SEO, […]

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.EDU and .GOV Links

Mar 192008

published by Hannah in Link Strategies | SEO with 4 comments

.EDU and .GOV links are usually prizes in the SEO world because they pass on very good link juice. Here are a few ideas on how to get these types of links.

Advertise or be a sponsor - Look for university and government sites that accept sponsors. You will be doling out cash but then it […]

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More (Useful) Content for More Links

Mar 122008

published by Hannah in Link Strategies | SEO with No comments

We all know that one of the main reasons why websites add blogs to their site is to be able to provide fresh content and thus hopefully get more traffic and links. If you do not have the time to update a blog regularly though or you find that adding a blog to your site […]

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Link Exchange Guidelines

Mar 52008

published by Hannah in Link Strategies | SEO | SEO Tips with 5 comments

I have already stated my position on buying/selling links but realised that I didn’t mention anything about exchanging links. In my opinion exchanging links with another website is a sound strategy but only if you follow the guidelines listed below.

Do not deal in excessive link exchanges - Google looks at this as another link scheme […]

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Why Buying Links is NOT a Good SEO Practice

Feb 262008

published by Hannah in Link Strategies | SEO | SEO Mistakes | SEO Tips with 7 comments

Link building is not as easy as some SEOs make it sound. The truth is that many SEOs that promise thousands of links in several days get these links by buying links. Buying links will get you a good amount of links way faster than organically building up the number of inbound links to your […]

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Why Ask(.com) the Difference?

Feb 182008

published by Hannah in Link Strategies | SEO | SEO Basics with 4 comments

Why should you ask about the difference between search engine algorithms? As I have mentioned in previous posts, though Google is the big daddy of search, it is important to know the difference between the algorithms used by different search engines. The truth though is that when it comes to Google, Yahoo!, and MSN there […]

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Link Building Using Search

Feb 132008

published by Hannah in Back Links | Link Strategies | SEO | SEO Tips with 3 comments

If you are running out of ideas for your link building campaign and have done the usual methods of hunting for links you might be relieved to know that there is another simple method you might have missed - link building using search.
Link building using search is might be a little time consuming, depending on […]

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Wordpress and the “Read More” Problem

Jan 182008

published by Hannah in Blogging | Link Strategies | SEO | Wordpress with 2 comments

Chris of Rillz Magazine wrote an interesting post on a Wordpress quirk that isn’t doing anything for your SEO. The ever helpful Wordpress uses the phrase “Read more” or “Continue reading” automatically at the end of post excerpts. This is useful since you want your readers to know that they have something more to read […]

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