Good News for Search Industry
The results of the online survey on SEO and Paid Search conducted by Neutralize (*\*) last February and March UK companies are increasingly outsourcing their SEO and paid search campaigns to agencies. Obviously this means more business for everyone in SEO!
Although I haven’t read the full UK Search Engine Marketing Report 2008 the facts I have garnered both from the report highlights and Search Engine Watch’s post include the following facts:
- One in ten companies surveyed is spending more than £1 million annually on paid search.
- Since 2007, the proportion of companies conducting paid search (PPC) and search engine optimisation (SEO) exclusively in-house have declined. Correspondingly, the proportion of respondents outsourcing to an agency for both disciplines has gone up.
- The proportion of agencies offering landing page optimisation has increased from 71% to 76%, making this the second most commonly offered service.
- Google is also strides ahead of its competitors for quality of traffic. Again, 89% of company respondents rate Google as the best for quality traffic.
- 63% of companies planning to increase their paid search (PPC) budget
- 61% planning to increase their search engine optimization (SEO) budget
I guess everyone can expect an increase in inquiries. It’s now up to us to clinch the deals. Happy client hunting everyone!
Today is May 9, 2008
Is your SEO strategy up to date?
The only current SEO book on the planet.
Buy the industry standard #1 ranked SEO Book. But don't take my word for it...
This is the #1 ranking SEO book on all major search engines.
The search engines love it. Thousands of webmasters have build their business using SEO Book. Learn why today.
Recent Comments