Choosing The Right Domain Name For SEO Benefits

by Gary on November 13, 2007 · 19 comments

in SEO

Domain names are very important. Although it doesn’t really matter what sort of domain name you choose for your online presence sometimes even small things can make a big difference; for instance, having your keywords in your domain name. For example, if you provide web design services it can certainly give you an advantage if you have the expression web design or web designer in your domain name.

If your company enjoys great brand recognition then you can easily have your company’s name as your domain name. But if you are just starting out it can be beneficial to you in terms of search engine optimisation if the phrase that represents your service appears in your domain name. The keywords in your domain name are also useful when people are linking to your website from another website and are simply using your URL instead of a proper anchor text; the keyword-enriched domain name makes sure that you get the benefit of the anchor text.

The problem is that most of the names have already been taken. Just try to register a normal-sounding domain name and you’ll see what I mean; even weird expressions are not available these days. So in this case scenario how to choose the right domain name? You can try the .net, .org, .us, etc. versions of the domain name or go for some esoteric variations for instance small-business-web-designer.com or something like that. But frankly you shouldn’t really try too hard; provided you generate relevant content on your website and pursue a balanced linking strategy you are going to rank well no matter what sort of domain name you have. Just try to have a smaller, catchy domain name that is easier to remember.

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