Email Marketing Tips: How Not to be Mistaken as Spam

by Gary on December 17, 2008 · 18 comments

in Online Marketing,SEO Tips

The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What I didn’t discuss in greater detail though is how to stay away from being spammy of even the mere appearance of being spammy. We all know that this aspect of email marketing is very important because as we all know almost everyone immediately deletes emails they perceive as spam without even checking on the validity of the mail. Because of this I think it only appropriate that I follow up the post on email marketing with one that gives a few tips (mostly common sense) on how to present your email so as to avoid looking like spam.

TIP #1: Make sure you adhere to the CAN-SPAM Act – Passed five years ago (December 2003) this law actually allows you to send unsolicited mass emails, however it tells us to…

  • label the emails (emails with no subjects not allowed!)
  • not use deceptive subject lines
  • include opt-out instructions
  • include your company’s physical address

TIP #2: Work on your title – It’s all in the title. As I said earlier most people delete spammy looking email without even clicking on it to check whether it contains spam or not so make sure that the title does NOT look like spam. The top things that make email subjects appear spammy include:

  • using ALL CAPS
  • using lots of punctuation marks
  • using words associated with spam like credit card, pharmacy, viagra, etc. – Another problem you’ll encounter here would be that spam filters will likely catch your email so that it wouldn’t even have the chance of being viewed by the recipients.
  • incorrectly spelled words and senseless words/titles

TIP #3: Don’t use free email services – Though I love free email services when it comes to your business correspondence you should invest in a paid mail service. Spammers in general use free email services so that people are more wary of messages from unknown senders with email providers like Hotmail, AOL, etc. Even if people do decide that your email is not spam it’s still a point against you because it makes you look rather unprofessional.

TIP #4: Test your email to see if it’ll pass most spam detectors/filters – You can do this by using software like Spamcheck. Spamcheck is a free software and is easy to use so you have no real excuse not to test your email before sending them out.

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