Google’s VP of Search Products and User Experience, Marissa Mayer, announced yesterday the latest in Google’s Search Options. I’ve embedded the YouTube video below but am going to give you an outline of what you’ll see on the video. The new options allow you to:
- view results identified as videos, forums, and reviews;
- narrow down results depending on the recentness of the content (fresh results, past 24 hours, past week, past year);
- see the evolution of results over time via timeline; and
- view related search terms graphically via wonder wheel.
Options can be combined although just how exactly isn’t discussed in the video, which encourages us to simply go to Google to play around with the options.
The things that I found to be really interesting about the new options are the wonder wheel and the time-related search results. The wonder wheel doesn’t really really give something new when it comes to keyword research because there are more useful tools out there but personally I found it really fun to play around with. It would also be a really good tool to use when presenting and explain the process of choosing keywords to clients.
The time-related search results is of interest because just last Friday I posted about Twitter Search and how its power lies in real-time search results. I guess everyone’s interpreting this new Google search option as a response to that. Though it won’t give you tweet results at least results can be filtered to give you just the most recent stuff (24-hour window being the most narrow of results here). In my opinion it still won’t dampen people’s interest over Twitter Search though because the target audience there is pretty well defined – Twitter users. Furthermore, I don’t think that most of Google users will be really using this option but it is still a good thing that Google has the new options of course because what’s important is that when users have greater flexibility in filtering results when they want to do it.