Filter Results Using Google Search Options

by Gary on May 14, 2009 · 3 comments

in News,SEO,Web Video

Google’s VP of Search Products and User Experience, Marissa Mayer, announced yesterday the latest in Google’s Search Options. I’ve embedded the YouTube video below but am going to give you an outline of what you’ll see on the video. The new options allow you to:

  • view results identified as videos, forums, and reviews;
  • narrow down results depending on the recentness of the content (fresh results, past 24 hours, past week, past year);
  • see the evolution of results over time via timeline; and
  • view related search terms graphically via wonder wheel.

Options can be combined although just how exactly isn’t discussed in the video, which encourages us to simply go to Google to play around with the options.

The things that I found to be really interesting about the new options are the wonder wheel and the time-related search results. The wonder wheel doesn’t really really give something new when it comes to keyword research because there are more useful tools out there but personally I found it really fun to play around with. It would also be a really good tool to use when presenting and explain the process of choosing keywords to clients.

The time-related search results is of interest because just last Friday I posted about Twitter Search and how its power lies in real-time search results. I guess everyone’s interpreting this new Google search option as a response to that. Though it won’t give you tweet results at least results can be filtered to give you just the most recent stuff (24-hour window being the most narrow of results here). In my opinion it still won’t dampen people’s interest over Twitter Search though because the target audience there is pretty well defined – Twitter users. Furthermore, I don’t think that most of Google users will be really using this option but it is still a good thing that Google has the new options of course because what’s important is that when users have greater flexibility in filtering results when they want to do it.

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  • Joseph C Lawrence

    What is a really cool feature, and not just for its funkiness, is the ‘wonder wheel’. It is just like surfing through a semantic web, like jumpinf through a persons thoughts. It’s a very interesting way to find out how other people who use the internet connect thoughts and ideas by seeing what search terms they relate to each other

  • Jayson

    Yeah the new search options are pretty slick and useful. I liked playing with the wonder wheel too, but feel like it got me lost. I’ll have to try it out next time I need to do a real search for something…I was getting what I needed from Google already though, the options just make things a tad more convenient

  • Goran

    Google just keeps on refining and growing their offering, and I especially like the option of refining your search query according to the recentness of the content. Sometimes trawling for more information about obscure news happenings can be a real pain. This new feature will definitely soothe that a bit!