Guest posting has long been recognised as a good way to build not just your personal brand (reputation building), but to get links and traffic as well. The problem is, however, that it is just not that easy to get guest posting gigs. This is especially true if you don’t have the authority to back it up.
So how do you increase the likelihood that your emails asking for a chance to guest post will be positively received? Does it all depend on your email’s wording? Or does it depend more on the your timing and persistence?
According to James Agate, the answer to getting more positive responses to your guest post outreach lies in all of the above and more. In a experiment he conducted he was able to analyse the responses of potential sites based on 400 sample guest posts enquiries. Here’s what he found out:
- Women get more positive responses than men.
- Job titles matter – This refers to the fact that a larger percent of contacted websites responded positively to in-house employees and freelancers than to agency employees.
- Completely bespoke emails work best (as opposed to personalised templates and worse, completely impersonal emails)
- Proactive wording is better in most cases.
- Persistence will pay off in the end.
Note though that James Agate emphasises the fact that the best approach to take might differ for each industry. So rather than just going blindly with his findings, it is still best to find out what works best in your specific industry and stick to your own magic blend.
To learn more about how he arrived at the above conclusions, read his post entitled “Putting Guest Post Outreach Theories to the Test“.
Image via Inkwell Editorial