Since there is no thing as a certified SEO course as yet, most of the SEO experts have learned their SEO tricks by pouring over tons of SEO literature available on the Internet and by their own trial and error methods. And these people DO get results for themselves and their clients.
In order to optimise your website and appear higher on the search engine result pages (SERPs) you can do two things:
- Hire an SEO expert or an SEO company
- Do your own search engine optimisation
Both the options have their pros and cons. For instance, if you hire an SEO expert, you might end up spending lots of money and still be not happy with the results. On the other hand, if you do it on your own, you’ll spend lots of time learning a highly competitive skill and it may take you years before your website really begins drawing some quality traffic from the search engines. All that lots business can add up to be a huge cost.
Anyway, it’s up to you what course you want to take. In this post we’ll briefly discuss some ways you can improve your SEO skills and then kick start your own SEO campaign.
Interact on the SEO forums
SEO community is a very friendly community (although there is cut-throat competition). There are plenty of high-quality SEO forums on the Internet and a great amount of information-exchange happens in these forums. Some are free and some (especially that apply the black hat SEO tactics) charge a premium fee. It depends on what level of information you are currently seeking. My favourite forum is SEOchat.
Visit SEO blogs
Again, there are plenty of SEO blogs and many of them are run by highly successful SEO gurus. In fact, for learning better, even you should start an SEO blog. This way, you can organize everything you are learning, and discuss things with your blog readers. This not only helps you learn, but also helps you share your knowledge and hence, expand your circle of like-minded friends.For a good informative SEO blog try SEOmoz.
Write clean code for your website
This you can do even without learning SEO. If you keep your source code clean and follow the W3C recommendations half of your battle is already won. The search engines love websites that contain less code and more content. Talking of content…
Generate lots of relevant content
I can never stress enough the importance of relevant content in order to achieve higher rankings on the search engines. Your content gives you a head start when you start your SEO content because the search engines prefer websites containing valuable, relevant content.
Buy SEO books
Most of the SEO books are e-books and only one or two are the good ones. But you’ll have to use your own judgment before you purchase an SEO book. Do some research on the Internet and try to find out what experience people have had with various SEO books and e-books and only then make a purchase.
These are a few small, but significant steps towards your own SEO efforts. Apply them for, say, 5 months, and you’ll definitely see some good results.