Google Likes Brands Because of Quality

by Gary on March 11, 2009 · 11 comments

in Google Page Rank,Organic SEO,Rep. Management,SEO,Web Video

Matt Cutts has confirmed that recent changes in Google’s algorithm that has lead to a surge in bigger brands appearing among the top results of Goole’s SERPs. According to Matt Cutts though the changes did not result from Google’s bias towards known brands but due to their commitment to give users the best possible results, which as Google sees it are sites that score well in terms of “trust, reputation, authority, [and] PageRank.” Of course since big brands usually have all these elements going for them then it shouldn’t be surprising that they will do better as Google refines their algorithm.

Sites that can not lay claim to an established reputation need not be alarmed about the efficacy of their current SEO efforts because according to Matt Cutts “what you should be doing doesn’t change: try to make a great site. Try to make it a site that is so fantastic that you become known as an authority in your niche, and it doesn’t have to be a big niche. It doesn’t have to be a huge, well known keyword. It can be a smaller niche, and if you’re still the expert, that’s the sort of thing that people are going to want to link to, that they’ll talk about, the sort of thing people really enjoy. Those are the sorts of sites, the experts, that we want to bring back.”

In short we can still count on Google to continue in their efforts to provide the best results for search users and so weed out sites that do not give much value to users. So continue with building your site quality (reputation, links, content, etc.) because the next algo change is coming again soon. That we can count on since Google makes hundreds of changes to their ranking algorithm each year!

For a detailed discussion on the Google’s stand about branding watch Matt Cutt’s You Tube video “Is Google putting more weight on brands in rankings?”

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  • Jacques Snyman

    All the years of advertising through various media has given brands the power to be what they are. Expecting Google to ignore this is a bit silly, isn’t it?

  • Sardinia

    so as usually, quality content is king and the bigger, the better :)

  • Goran

    Big brands have years of marketing pushing their particular story, and this should reflect in the search engines too. It really wouldn’t make sense if this was not the case. I do think it is easier for the “smaller” guy to compete in the online world though.

  • Domainer

    I agree that your time should be spent builing a great site with quality content. People generally spend too much time building links and worrying about their pagerank. This time could be spent adding better content to your site to become more linkable, and become the authority site in your niche.

  • dape

    I like what you say about trust, reputation, authority, [and] PageRank.” Really! If we honest its all down to who pulls the strings and guess who that is, mmmm… lets all remember Google is powerful advertising machine.

  • Andres7410

    2. Actually all business and all companies need an alternative way to shows it’s products one way to do this is with the internet. The best way to find what we are looking for is to use a search engine, and how it works? Simple we put a key word un the search box and it will sow the most relevant page associated with the keyword you use an example is using internet + marketing or local companies or internet solutions. These keywords will provide a huge list of webpage related to the topic you pick for the key word.

  • john

    so as usually, quality content is king and the bigger, the better without quality its that worthless

  • john

    ya i think so Quality is great so every buddy go there because Quality is best so result is best
    example our Quality is best = our sales or production
    is well
    that’s why i m prefer of quality

  • google优化

    big brands! a big joke!

  • alex

    I know it’s fairly easy to get started in the online world but how is anyone except a big brand with a huge marketing budget going to get top with this?

  • Jane

    we should maintain the credibility of our websites through quality contents, links, design and usability not only for search engines but also for our readers and clients.