Internet content is becoming a trickier force to deal with. The number of websites, blogs, and links all over the web make it difficult to sift through and gain accurate information on the subjects you are after. Content generating companies should note that they can no longer get away with stuffing their informative articles with keywords related to the links they are spreading. Users have more access to information via data plans and interfaces found on smartphones and tablets, so readers and surfers will be more discerning on what they look for.
In the SMX West panel of “The Search Police: Matt & Duane’s Excellent Search Engine Adventure” the two speakers talk about how paid links, blog posts, and comments have become spam issues when it comes to the search results on Google. These usually drive away site visitors. To assure your site and links of long-term visits, prioritize the content. The articles you produce should be what your market is looking for and give them new information. Once you have accomplished this feature, then you can focus on the links’ social presence. A well-written article will be shared on networks such as Twitter and Facebook, leading its increased readers to your website, and eventually your product or service.
Google has also put effort into raising the standards of content with its Panda update. This update will avoid any more website spam from showing up in the search engine results. Also referred to as a “real time update”, Google Panda was launched during the second week of March. Apart from preventing links to spam, the update will decrease the rank of offensive websites, thus providing users with more useful and content-centric links. Website developers will have to step up their game in making sure that the link comes out in the highest rankings. There is that fear of having the website rank lower due to misinterpreted spam or a mix of content that relies on pad links and blog posts. But according to some reports, Panda update filters are not as reliable as they hope to be, so web developers and owners will also have to wait and see what this upgrade has to bring for their rankings and traffic.
Given this development, web content developers need to stress the importance of content in the rank, followed by social networks, and with SEO as the last priority in the lineup. SEO will largely be determined by the previous two features, with Google reporting that they will also employ more use of the social metrics.
The SMX West panel talk continues to stress that “long term, social identity” holds the biggest relevance and will continue to do so in the future. Stepping up your content’s game will be sustained through the work of your brand or product’s presence in social media. Google rank will also depend on how many links are seen via Twitter, Facebook, and other websites that rely on a large, connected network. Website managers and developers need to envision how their content will work under such a setting.