Before blogs barged into the picture, submitting articles to various article directories and content-friendly websites used to be the best source of quality inbound links. It works like this: select a topic heavily sought by people, write an interesting, useful article on the topic, and then mass-submit it using email lists or online submission forms. Webmaster and bloggers interested in the topic will be more than glad to publish it. Every article carries a “resource box” in the article that carries a description of the author and a link back to the website, preferably with a keyword-rich anchor text.
You can distribute articles for SEO purposes
I don’t mean to say you write articles only for SEO purposes: write articles to share knowledge. SEO is a just a beneficial by-product. Every website needs inbound links because search engines use the number of “valid” inbound links to evaluate your website and rank it accordingly. It is not the only factor but it is an important factor.
When people directly link to your website you cannot control what anchor text the other webmasters use. You can request them to change it but it is not practical to track every incoming link and then ask the webmaster to use the right anchor text. The best way is, submit articles that already have the right anchor text in the links.
Writing SEO articles
It goes without saying the articles should be highly useful and beneficial to the publisher — nobody is benevolent enough to publish your article just to show affection towards you. Although it depends on the publisher what HTML formatting he or she uses to publish your article, you should organise your article under various useful headings. Link to your pre-existing pages if only they add value (so you write your article in that way) to the current article and use the anchor text specific to your website or web page. At the end of the article use an interesting resource box text that makes people click on your link, and for that link use anchor text that is most apt for your website. Of course writing SEO articles deserves a complete, separate posts and I shall do that pretty soon.
Distributing SEO articles
You can distribute your SEO articles in many ways:
- Submit SEO articles to article directories: There are numerous SEO directories — free and commercial — where you can submit your articles. A good start is Ezine Articles. These directories then make these articles available to online publishers who are interested in publishing such article. Submit your articles under the most appropriate category so that you get the right exposure. Some of these article directories are highly ranked by the search engines and even if no other webmaster chooses your article, it’ll benefit you if the directory lists your article.
- Submit SEO articles to email lists: Email lists too are a good way of distributing your SEO articles although there you cannot customise your articles. Lots of duplicate content is generated, and theoretically it is not recommended that you have the same article on various websites. But I’ve observed it doesn’t really matter. Search on Google and among the top three-four places you often find the same article, written by the same author, appearing different websites and still ranking high.
- Submit SEO articles personally: This is the best way I think. If you think your article will add value to a publisher’s website, then you can write to him or her with some details about your article. Write a polite email, or submit the request through the contact form. You can even get just a small synopsis and let people come to your website to read the complete article.
Since low-quality article galore on the Internet, you can really have an advantage by writing highly relevant and useful articles and then getting them published on other websites, acquiring lots of quality incoming links in the process.