Internal linking strategy

by Gary on November 19, 2006 · 14 comments

in Link Strategies,SEO

Internal linking

Many sites I come across use a ball internal linking structure which leads to each page getting an even share of internal PR:

Ball link structure

When conducting SEO for sites that have multiple main areas of business, I try and build a multi-pyramid internal linking structure. This distributes the PR as I wish, and gives a level of control as to which of my pages appears in the SERPs.

Here is the linking structure I use in this instance:

Pyramid link structure

If I wish to give the home page a boost, then I give each page a tunnel home as in the diagram below:

Pyramid with home tunnelslinkibg structure

This strategy has really worked for me. Further details on dynamic linking.

Comments, suggestions for improvement are most welcome.

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